Freelancers using Google Sheets in Pittsboro

Freelancers using Google Sheets in PittsboroFreelancers using Google Sheets in Pittsboro

Projects People

We are fractional CTO for small businesses and startups.

We are fractional CTO for small businesses and startups.

Cover image for Bright & Clear Inc. Website Modernization

Bright & Clear Inc. Website Modernization

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Cover image for AI Grading Application for Small Bites Event

AI Grading Application for Small Bites Event

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Cover image for Impulse Wellness Website Redesign

Impulse Wellness Website Redesign

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AI Digital Marketing Trainer + Braze Specialist

AI Digital Marketing Trainer + Braze Specialist

Cover image for The CX Marketing Kit is

The CX Marketing Kit is a structured lifecycle marketing framework designed for startups and growth-stage teams that need clarity, automation, and retention strategy without hiring a full internal lifecycle team. It provides AI plug and play foundational templates, journey maps, segmentation logic, and QA systems needed to launch scalable customer engagement programs across email, SMS, and in-app channels.

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Cover image for I designed and developed structured

I designed and developed structured AI Prompt Ready Packs to help marketing teams and founders operationalize customer experience and lifecycle strategy using AI tools. Rather than offering generic prompt libraries, these packs provide outcome-based workflows tailored to real business scenarios such as onboarding optimization, retention strategy, segmentation planning, and automation design. Each prompt is built to function as a guided AI assistant for specific digital marketing challenges.

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Cover image for At Wysh (fintech/insurtech), I led

At Wysh (fintech/insurtech), I led the design, implementation, and validation of multi-channel lifecycle journeys in Braze to improve customer onboarding, reduce payment lapses, and increase policy reinstatement rates. The goal was to move from reactive messaging to a structured, event-driven lifecycle system that automated engagement across email and SMS while aligning with compliance and subscription requirements.

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Cover image for Led the design and implementation

Led the design and implementation of lifecycle marketing strategies to improve customer engagement, retention, and product adoption within a fintech insurance environment. This work focused on translating customer behavioral data into automated lifecycle journeys using Braze, enabling scalable and personalized communication across email, SMS, and in-app channels.

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Chelsea Ferguson

North Carolina, USA

Virtual Assistant

Virtual Assistant

Cover image for Travel Itinerary

Travel Itinerary

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Cover image for Employee Handbook

Employee Handbook

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