AI Design Builder | UX Director | Product Strategist
- $10k+
- Earned
- 2x
- Hired
- 29
- Followers
AI Design Builder | UX Director | Product Strategist
Across the site I introduced ways for users to engage in new and different ways. One method was the simple addition of voting could
1. provide a means for users to send feedback about content
2. immediately engage users who were positively affected by the content, and were likely to convert to financial supporter
3. allow detractors a way to give feedback while establishing connection.
Engagement was steady at 12% of users voting (depending on content). 75% of detractors completed the short survey. 32% of supporters converted to donors (both first-time and repeat)
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This org had never done A/B testing and had never sought user feedback before I started working with them. Part of this initiative was to inform the head of marketing about tools available within budget, and features of limitations of the products .
Partnering with the art department & marketing specialists I created several AI assisted A/B testing plans that highlighted where improvements increasing conversions and time on site. Assets that could be tested were as simple as a button or as complex as a unique user journey that was dictated by origination, UTMs or choices made while onsite.
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An increasing number of simple apps are requiring users to create accounts to use basic table stake features. For this project we needed more than just basic functionality, but it was imperative that all content remain free for all users, guests or account holders alike. Passive personalization happens in the background, surfacing content categories, and presenters the user wants to see.
Further active personalization is planned as a premium set of learning achievements: goals for topics they wish to master, and challenges associated with the goals.
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Striving to Design Innovative and Meaningful UX
Striving to Design Innovative and Meaningful UX
Intentional UX: Pixel-level polish meets macro-level vision.
Intentional UX: Pixel-level polish meets macro-level vision.
Product Designer empowering people through thoughtful UX
Chikiroo is the world's first patented wearable baby changing station, designed to make diaper changes safer, cleaner, and more convenient for parents and caregivers while standing, sitting, or on any flat surface. I led the end-to-end product design and development of a new product category.
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Calino is a mobile app that simplifies family scheduling and planning by combining calendars, lists, and notes into one shared experience to reduce friction and improve communication between family members and caregivers.
View case study: https://www.siskahines.com/calino
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Reunionizer is a social app that helps friends reconnect by making it easy to discover who's in town, coordinate schedules, and plan spontaneous reunions together.
I designed the user interface from wireframes to high-fidelity mockups, created interactive prototypes, conducted usability testing, and established visual guidelines to create an intuitive, engaging experience for reconnecting with friends.
Should I revisit this app and modernize it? 😍
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Typetalk is a SaaS collaboration platform that streamlines team communication by organizing conversations into customizable topic-based channels, reducing noise and helping teams stay focused and productive.
I led the end-to-end UX/UI design of Typetalk, collaborating with product managers, engineers, and UX researchers across Japan, Singapore, and New York. I conducted user research, designed new features, created user flows, wireframes, prototypes, and high-fidelity interfaces, and helped evolve the product's design system. I also partnered with the marketing team on the website experience, information architecture, and creative direction.
I was going brave and bold with the colors! What do you think?
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