Projects in PadukkaProjects in PadukkaThey came to me with nothing but a logo.
No content. No copy. No images. No brief. Just a logo, a business name, and 32 years of electrical expertise that nobody could find online.
Integrated Wiring Solutions is a family-owned commercial electrical contractor based in East Windsor, Connecticut. Jeff Kegel has been in the trade for over three decades — building a reputation entirely through word of mouth. But without a website, new clients had no way to find him.
That's where I came in.
Before touching a single page I sent a 21-question discovery questionnaire. That document gave me everything I needed — the brand direction, the audience, the messaging, and the tone. From there I refined the color palette, wrote every word of copy from scratch, and built a full 5-page premium website directly in Squarespace.
Halfway through the project the client shifted direction. They wanted the site to feel less like a project portfolio and more like a reliable service business. I pivoted the messaging, restructured the homepage, and updated every CTA — without redoing the design.
They loved it on the first draft.
4 weeks. 5 pages. A business that went from invisible to professional overnight.
Platform: Squarespace
Timeline: 4 Weeks
Live site: integratedwiringct.com (http://integratedwiringct.com)
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