They came to me with nothing but a logo. No content. No copy. No images. No

They came to me with nothing but a logo. No content. No copy. No images. NoThey came to me with nothing but a logo. No content. No copy. No images. No

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Layan Rusiru

• Jun 19

They came to me with nothing but a logo.

No content. No copy. No images. No brief. Just a logo, a business name, and 32 years of electrical expertise that nobody could find online.

Integrated Wiring Solutions is a family-owned commercial electrical contractor based in East Windsor, Connecticut. Jeff Kegel has been in the trade for over three decades — building a reputation entirely through word of mouth. But without a website, new clients had no way to find him.

That's where I came in.

Before touching a single page I sent a 21-question discovery questionnaire. That document gave me everything I needed — the brand direction, the audience, the messaging, and the tone. From there I refined the color palette, wrote every word of copy from scratch, and built a full 5-page premium website directly in Squarespace.

Halfway through the project the client shifted direction. They wanted the site to feel less like a project portfolio and more like a reliable service business. I pivoted the messaging, restructured the homepage, and updated every CTA — without redoing the design.

They loved it on the first draft.

4 weeks. 5 pages. A business that went from invisible to professional overnight.

Platform: Squarespace Timeline: 4 Weeks Live site: integratedwiringct.com

#SquarespaceDesigner #SquarespaceWebsite #WebsiteDesign #CustomWebsite #ContractorMarketing #SmallBusinessWebsite #LocalBusiness #TradesBusiness

Completed work

Squarespace websites webdesign Squarespace Website Design Squarespace Development Web Design

Webshocker Matjaz Valentar

pro

• Oct 31

Website visual I created for an insurance company.

3D Design Web Design 3D Modeling

Serge Herasymchuk

max

• Oct 31

We are testing two ways to browse a large template library.

Users initially see 9 cards. After clicking the button, 9 more are added while the previous results remain visible. Browsing feels continuous, but the page gradually becomes longer.

Pagination

The catalog is divided into numbered groups. When users select the next page, the current 9 cards are replaced with a new set. They can jump to a specific part of the catalog and easily return to where they were.

Load More creates a smoother browsing experience, while pagination offers greater control.

Which option would you choose for a template library?

Web Design Kajabi

17 voted

68%

8 voted

32%

25 votes

Closed

Noah Tukur

• Nov 1

Nirooz Vp

• Oct 31

've reviewed 50+ startup websites, and I noticed a pattern. Their hero sections are often simple. They tell you who the product is for and what it does. While working on this redesign concept for

@Alloovium, I wanted to explore a different direction. Their original website already explained the product and its audience. But what if the hero also used visuals that reflected the world their customers work in? People often scan websites before deciding what to pay attention to. Relevant visuals can catch their attention and create a connection with the audience before they start reading. So I explored a few visual directions inspired by the construction industry. Building a startup? I'd love to help you explore a new direction for your website.