Lead Generation Projects in OsunLead Generation Projects in OsunCommunity-Based Lead Generation & Marketing for a Consulting Business (NJ/PA/MI)
Client: Vector Advisory
I conducted in-depth community research and developed a lead generation strategy for a U.S.-based consulting business targeting audiences in New Jersey, Pennsylvania, and Michigan.
The project involved identifying high-potential Reddit communities, Facebook groups, and online forums, evaluating each community's rules, culture, audience fit, and engagement opportunities.
I created a structured research map with strategic recommendations, prioritized communities based on potential, and outlined compliant participation strategies aligned with the client's marketing requirements.
Key Deliverables:
Community Research Map (Excel)
Market & Audience Research
Community Prioritization Framework
Lead Generation Strategy
Compliance & Risk Assessment
Strategic Recommendations
Outcome:
The research was approved by the client and led to an ongoing monthly retainer, recognizing the quality of the analysis, firsthand verification, and strategic recommendations.
Skills:
Community Research • Lead Generation • Market Research • Social Media Strategy • Audience Research • Marketing Strategy • Reddit • Facebook Groups • Microsoft Excel
