Marisa Peer Website Redesign and Kajabi Integration

This project focused on redesigning and restructuring the digital presence of Marisa Peer, a globally recognized therapist, best-selling author, and creator of Rapid Transformational Therapy (RTT®). The goal was to create a more modern, conversion-focused website experience while improving course delivery, user navigation, and overall brand positioning through Kajabi.

The existing website had a large amount of valuable content, programs, books, trainings, and resources, but the user journey needed to be streamlined.

The primary objectives were:

Modernize the overall website design

Improve navigation across multiple offers and programs

Create a clearer customer journey from discovery to purchase

Upload and organize courses inside Kajabi

Improve course accessibility for students

Strengthen brand authority through a cleaner and more premium digital experience

Optimize key pages for higher engagement and conversions

Because the brand serves multiple audiences—from personal development seekers to aspiring RTT practitioners—the website needed a structure that could guide visitors to the right solution quickly and efficiently.

I redesigned the website experience from the ground up with a focus on:

Improved page hierarchy

Cleaner visual layouts

Mobile-responsive design

Enhanced user experience

Conversion-focused landing pages

Stronger branding consistency

Improved call-to-action placements

Using Kajabi, I structured and optimized the platform to support both marketing and course delivery. Kajabi's all-in-one ecosystem allowed the business to manage website content, digital products, memberships, and customer experiences within a single platform.

I handled:

Course migration and uploads

Lesson organization

Module structuring

Student learning experience optimization

Resource management

Course navigation improvements

This ensured that students could easily access training materials and move through programs without friction.

The first stage involved analyzing:

Brand positioning

Existing website structure

User behavior

Course ecosystem

Conversion opportunities

Competitor positioning within the coaching and personal development industry

Before redesigning the interface, I mapped out:

User journeys

Navigation flows

Sales funnels

Program access pathways

Lead generation opportunities

The focus was creating a seamless journey from first visit to enrollment.

The new design introduced:

More premium aesthetics

Cleaner typography

Better content organization

Stronger visual hierarchy

Improved readability

More strategic use of testimonials, offers, and educational content

After finalizing the design direction, the website was rebuilt and optimized inside Kajabi, ensuring smooth integration between the website, courses, memberships, and customer experience systems.

Visitors could now navigate through books, courses, trainings, and resources more efficiently, reducing confusion and increasing engagement.

The redesigned platform better reflected the authority and credibility of a globally recognized personal development brand.

Students gained a more structured and intuitive learning experience through properly organized course libraries and lesson pathways.

Through clearer calls-to-action, improved landing pages, and streamlined navigation, the website was positioned to convert more visitors into subscribers, students, and program participants.

The new Kajabi setup provided a scalable infrastructure for future courses, launches, memberships, and digital products without requiring major redevelopment.

Complex navigation structure

Disconnected user journeys

Content-heavy layouts

Limited course organization

Opportunities for stronger conversion optimization

Modern and premium design

Clear customer pathways

Improved user engagement

Organized Kajabi course ecosystem

Stronger brand authority

Conversion-focused website structure

The final result was a high-performing Kajabi-based author and personal development platform that successfully combined brand storytelling, digital product sales, course delivery, and audience growth into one cohesive experience. The redesign transformed the website into a scalable business asset capable of supporting both Marisa Peer’s educational programs and global brand presence for years to come.