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Cover image for Zeodra Fashion – Performance Marketing Overview Zeodra
Zeodra Fashion – Performance Marketing Overview Zeodra Fashion is a D2C fashion brand where I led performance marketing efforts across Meta and Google Ads. My focus was on scaling revenue profitably, improving customer acquisition, and building a sustainable growth engine through full-funnel marketing strategies. Over the course of the project, I managed ₹4.5+ Crore in ad spend, generating ₹15+ Crore in revenue with an average 4x ROAS. Objective Scale revenue while maintaining profitability. Increase customer acquisition at a sustainable CAC. Improve ROAS through audience, creative, and funnel optimization. Build a scalable Meta and Google Ads ecosystem. Challenges Increasing competition in the fashion industry. Rising CPMs and acquisition costs. Creative fatigue affecting campaign performance. Scaling budgets without impacting profitability. Core Problems Identified Audience saturation in key segments. Inconsistent creative performance. Conversion drop-offs across the purchase funnel. Limited scalability of winning campaigns. Solution & Approach Built a full-funnel strategy covering prospecting, retargeting, and retention. Implemented continuous A/B testing of creatives, audiences, and offers. Leveraged catalog sales, dynamic retargeting, and lookalike audiences. Optimized landing pages and product pages to improve conversion rates. Monitored key KPIs including ROAS, CAC, CTR, CPC, and AOV to guide scaling decisions. Results Overall Performance ₹4.5+ Crore Ad Spend Managed ₹15+ Crore Revenue Generated 4x Average ROAS 20% Profit Margin Achieved 4-Month Performance Snapshot Ad Spend: ₹1.85 Crore Revenue Generated: ₹4.16 Crore Purchases: 13,749 Impressions: 7.39 Crore+ Reach: 67 Lakh+ Average ROAS: 2.24x Key Learnings Consistent creative testing is the biggest driver of scalable growth. Full-funnel marketing significantly improves overall account performance. Data-driven optimization helps maintain profitability while scaling budgets. Small improvements in conversion rates can have a substantial impact on ROAS and revenue. Project Impact Successfully scaled Zeodra Fashion through strategic media buying, creative optimization, and performance-focused decision-making, generating ₹15+ Crore in revenue from ₹4.5+ Crore ad spend while building a sustainable growth framework for the brand.
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Cover image for Your Competitors Aren't Waiting for
Your Competitors Aren't Waiting for Referrals In today's competitive market, relying solely on referrals can limit business growth. While referrals remain valuable, they're often unpredictable and difficult to scale. Successful businesses combine referrals with data-driven digital marketing to generate a consistent flow of qualified leads and new customers. Platforms like Google Ads and Meta Ads allow businesses to reach high-intent audiences, measure campaign performance, optimize marketing spend, and make decisions based on real data—not guesswork. This concept highlights a simple reality: businesses that track performance, optimize campaigns, and invest in measurable marketing are better positioned to grow consistently. Key Takeaways Reach customers actively looking for your services. Make decisions using real performance data. Reduce wasted ad spend through optimization. Build a predictable lead generation system. Scale growth with measurable marketing strategies.
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