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Mason Blair's avatar
Mason Blair
Nottingham, UK
Meta Creative Strategy + Media Buying for E-commerce brands
New to Contra
Meta Creative Strategy + Media Buying for E-commerce brands
Cover image for This deck goes through case
This deck goes through case studies of current clients, with real results and static ads along with my process.
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Cover image for Scaling Magic Tree Superfoods with Meta Creative
Scaling Magic Tree Superfoods with Meta Creative
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Cover image for Magic Tree Superfoods was turning
Magic Tree Superfoods was turning £4,617.75 a month at 1.90x and had stopped finding new audience. I went deep into Andromeda and how Meta's retrieval system actually distributes ads, then rebuilt the account off phase testing and custom audiences onto a single testing ecosystem where the creative does the targeting. Deep avatar research -reviews, forums, Meta data - gave me the real desires and objections, and that became deliberate creative diversity across formats aimed at different pockets of audience. It produced the "YOUR CHILD" angle, now the whole campaign. £105,983.30 in a rolling 30 days at 5.09x. A 23x lift.
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Cover image for Testimonial from a short project
Testimonial from a short project with a E-commerce brand based in Amsterdam.
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Meta Ads Expert(1)