Mason Blair
Meta Creative Strategy + Media Buying for E-commerce brands
New to Contra
Mason is ready for their next project!
Scaling Magic Tree Superfoods with Meta Creative
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Magic Tree Superfoods was turning £4,617.75 a month at 1.90x and had stopped finding new audience. I went deep into Andromeda and how Meta's retrieval system actually distributes ads, then rebuilt the account off phase testing and custom audiences onto a single testing ecosystem where the creative does the targeting. Deep avatar research -reviews, forums, Meta data - gave me the real desires and objections, and that became deliberate creative diversity across formats aimed at different pockets of audience. It produced the "YOUR CHILD" angle, now the whole campaign. £105,983.30 in a rolling 30 days at 5.09x. A 23x lift.
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Testimonial from a short project with a E-commerce brand based in Amsterdam.
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This is a new offer that I introduced to my US based Hair-care client 26 Kingwavy Merch , this involved working with the web designer and the client to put this offer in place after being stuck at $50,000 p/m for the last year and strugglig to break through the ceiling. This static in particular now has over 10 purchases at over 2x ROAS and has revealed a new proven winning product that we will continue to scale
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