Projects using MailChimp in North CarolinaProjects using MailChimp in North Carolina$11,400 raised in 12 Days— Digital Campaign for Salud y Paz
Served as Resource Coordinator for International Hands in Service/Salud y Paz in Camanchaj, Guatemala (Mar 2015 - Mar 2017), leading fundraising campaigns, donor outreach, and operational systems for a child sponsorship program serving indigenous Mayan children.
Flagship campaign: 12 Days 4 The Love of Children
Designed and executed a 12-day integrated Facebook and Mailchimp campaign to generate child sponsorships for Colegio Susanna Wesley's pre-kindergarten program. Managed the full campaign lifecycle including strategy, email copywriting, audience segmentation, social promotion, progress updates, and results reporting.
Organizational campaign results (12 days):
+ $11,400 in new sponsorship commitments
+ 23 sponsorship areas funded
+ 12 pre-kindergartners sponsored (5 fully, 7 nutrition/hygiene, 1 medical/dental)
+ 8 new child sponsors acquired
Personal support fundraising (2-year commitment):
+ Raised $22,000+ in personal support donations through targeted donor outreach and stewardship
+ Secured two round-trip airline tickets ($1,500 value)
Operations and program development:
+ Redesigned sponsorship program structure in collaboration with Executive Director and Board Chair
+ Developed master supply lists and team logistics documentation for mission team coordination
