Warm, personal, and purposefully paced — this sequence introduces new subscribers to your brand in a way that builds connection and trust. Each email deepens engagement with storytelling, and values — making it feel less like a funnel and more like a welcome from a friend.
5-email flow:
→ Brand story & mission
→ Signature product preview
→ Social proof / testimonials
→ Exclusive offer or bonus
→ Gentle CTA to explore & shop
🛒 Abandoned Cart Flow
Strategically timed reminders that don't feel pushy. This 3-part sequence brings potential buyers back with a mix of empathy, urgency, and value reinforcement — all while honoring the slower decision cycles of emotionally driven buyers.
3-email flow:
→ Gentle reminder w/ image of abandoned product
→ Supportive “still thinking about it?” email
→ Final nudge w/ offer, urgency, or added value
🎁 Post-Purchase Flow
Turns first-time buyers into loyal collectors/buyers. This automation doesn’t just confirm orders — it delights, nurtures, and invites deeper connection. Designed to reinforce buyer confidence and lay the groundwork for future sales.
4-email flow:
→ Order confirmation + excitement
→ Behind-the-scenes or “what to expect”
→ Care/use tips or display inspiration
→ VIP thank-you + future discount invitation
Created a branded, emotionally resonant email automation sequence for new subscribers of an artist’s shop to create connection between artist & contact