Branded Automated Welcome Sequence – Email Funnel Build

Abby

Abby Jamgochian

📨 Welcome Email Sequence

Warm, personal, and purposefully paced — this sequence introduces new subscribers to your brand in a way that builds connection and trust. Each email deepens engagement with storytelling, and values — making it feel less like a funnel and more like a welcome from a friend.
5-email flow: → Brand story & mission → Signature product preview → Social proof / testimonials → Exclusive offer or bonus → Gentle CTA to explore & shop

🛒 Abandoned Cart Flow

Strategically timed reminders that don't feel pushy. This 3-part sequence brings potential buyers back with a mix of empathy, urgency, and value reinforcement — all while honoring the slower decision cycles of emotionally driven buyers.
3-email flow: → Gentle reminder w/ image of abandoned product → Supportive “still thinking about it?” email → Final nudge w/ offer, urgency, or added value

🎁 Post-Purchase Flow

Turns first-time buyers into loyal collectors/buyers. This automation doesn’t just confirm orders — it delights, nurtures, and invites deeper connection. Designed to reinforce buyer confidence and lay the groundwork for future sales.
4-email flow: → Order confirmation + excitement → Behind-the-scenes or “what to expect” → Care/use tips or display inspiration → VIP thank-you + future discount invitation
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Posted Aug 4, 2025

Created a branded, emotionally resonant email automation sequence for new subscribers of an artist’s shop to create connection between artist & contact