Saw Blade World

Ford McArver

Digital Marketer
Email Marketer
Copywriter
Google Drive
MailChimp
Microsoft Word

Saw Blade World Optimization

Saw Blade World was experiencing a struggling digital marketing presence, low engagement on email campaigns, and low traffic on its website.
Through a comprehensive strategy produced through industry research and creative engineering, Saw Blade World experienced a 150% increase in website traffic, a 28-35% open rate on emails, a healthy click-through rate on emails, and an over 1000% increase in social media engagement.

Here is what was achieved:

Strong brand tone and presence across social media and all marketing channels
A guide for creating content in tune with their target audience to help increase engagement
A cohesive email campaign modeled after their brand that is balanced and uses industry best standards.
A step-by-step encompassing guide for improving customer experience on Saw Blade World's website
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