Advanced Behavioral Email Automation Flow

This project showcases a multi-branch, behavior-based automation built in Mailchimp to support a time-sensitive early access campaign. The flow was designed to segment subscribers by signup date and engagement level, ensuring each contact received messaging tailored to their stage in the journey.

Key features of the automation:

Conditional logic to split new contacts based on date signup

Sequenced delays to pace email delivery

Tag-triggered entry for easy campaign management and informational purposes

Personalized messaging paths based on date so later signups get shorter sequences

This flow helped warm up new contacts to make the launch more successful.