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Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
14
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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Cover image for Running Meta Ads is EASY
Running Meta Ads is EASY Once You Understand This With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads. Here's why this matters. Nobody's favorite creator is AI-generated. People trust real humans they already follow, not generic content. So instead of fighting that, you lean into it, you partner with creators who already have your audience's attention and trust, and you use that in your ads. The ad format for this is called Partnership Ads. It's when a creator's profile and your business's profile are both tied to the ad, so you're tapping directly into their audience, the people who are already primed to pay attention because it's coming from someone they follow. And the data backs this up hard: partnership ads see a 13% higher click-through rate and a 71% higher brand lift compared to regular ads. That's not a small bump, that's a meaningfully different result. Here's how to actually find the right creator and make this work: 1. Know your audience first, then match the creator to them Don't just pick whoever has the biggest following. Pick someone your specific target audience already follows and trusts for that topic. A creator can have millions of followers and still be the wrong fit if their audience doesn't overlap with your buyers. Relevance beats reach every time here. 2. Use the Creator Marketplace to shortcut the search It analyzes your business account and suggests relevant creators automatically. Start with the ones already actively doing partnership ads with other brands, they're more likely to respond, and if brands are already spending budget with them, there's a good chance it's working. 3. Send outreach through the platform, not cold DMs Generic "we'd love to work with you" messages get ignored, especially by bigger creators drowning in inbound. Messaging through the Creator Marketplace routes into a separate inbox that creators actually check for business inquiries, way better response rate. 4. Get usage rights, not just a post This is the part people skip. A creator posting once to their own audience gets you a short burst of visibility, most of the value disappears within 24 hours. But if you negotiate permission to run their content as paid ads, you can keep leveraging their trust and face for months, sometimes years. Often costs little to nothing extra to add this in. 5. Work with a few creators, not just one Results can vary creator to creator. Start with 2-4 rather than betting everything on a single partnership. Increases your odds that at least one significantly outperforms your standard ads. 6. Be specific about some things, flexible on others Be crystal clear on the call-to-action and the hook structure (ask for multiple different openings/hooks so you get more usable creative variations). But let the creator write their own script and delivery, they know how to talk to their own audience better than you do. Don't over-direct the creative itself. One more thing worth checking before you partner with anyone do your due diligence. Have they talked about your product category before? Was it positive? Any past controversy that could reflect on your brand? Worth a quick check before committing. Bottom line: in a feed full of obviously-AI content, a real trusted face recommending your product is one of the strongest scroll-stoppers left. Worth testing even with a modest budget. Follow along, more of these breakdowns coming. 👀
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Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
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Cover image for User behavior on Facebook and
User behavior on Facebook and Instagram has genuinely shifted, and if you're still tracking your ads the old way, you're probably underestimating how well they're actually working. Here's the stat that stood out to me: Gen Z is twice as likely to make a purchase WITHOUT ever clicking on the ad. Doesn't mean the ad didn't work, it means the journey from ad to sale got messier. Here's what's actually happening: someone sees your ad, doesn't click, and instead goes and checks reviews, searches for the product on Google, looks up a creator they trust in that niche, maybe hunts for a discount code, then eventually buys, completely separate from that original ad interaction. The ad still did its job. It just doesn't get credit for it. And this creates a real problem: if your tracking only counts click-through conversions, your ad account is going to massively under-report your actual results. You'll look at your numbers, think a campaign isn't performing, and either kill it or fail to scale it, when in reality it's working way better than what you're seeing. Here's what actually helps: Turn on view-through attribution, not just click-through Inside your ad set settings, there's an attribution window setting. Most accounts default to click-through only. Add view-through (max window is 1 day) so you're at least capturing people who saw the ad, didn't click, but converted shortly after. It's not a perfect fix, attribution windows used to be way longer, but it captures more of what's actually happening. Set up Conversions API, not just the Meta Pixel Most advertisers stop at the Pixel. But Conversions API does a much better job matching purchases to your ads when the customer journey isn't a straight line, which, as we just covered, is becoming more the norm, not the exception. If it feels technical, this is a cheap, easy thing to outsource on Upwork or Fiverr, well worth it for the data accuracy alone. Consider proper attribution software if you want full visibility For a true picture of what your ad spend is actually generating (including delayed or indirect conversions), third-party attribution tools give you a level of accuracy Meta's own reporting just can't match on its own. The bigger picture here: this trend is only going to grow. More people, not just Gen Z, are getting into the habit of double-checking things before they buy. Reviews, trusted creators, even asking AI tools "is this actually good, or is there something better?" That means two things matter more than ever going forward: your tracking needs to catch up to how people actually behave now, and your actual offer/reviews/reputation need to be genuinely strong, because verification before purchase is becoming the default, not the exception. Follow along, more of this kind of breakdown coming. 👀
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AJETOMOBI JAMIU EDDIE GARNER's avatar
AJETOMOBI JAMIU EDDIE GARNER
Offa, Nigeria
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
5.0
Rating
99
Followers
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
Cover image for Digital Marketing Campaign for Rocío Sereno
Digital Marketing Campaign for Rocío Sereno
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Cover image for I’m open to work, and
I’m open to work, and I’m actively looking for my next project. I’m putting this out here because I know someone in my network may be looking for exactly what I do. I’m a Shopify and eCommerce freelancer specializing in: • Shopify store design and redesign • Landing pages and conversion optimization • Product and collection setup • SEO and performance improvements • Email marketing and automation • eCommerce marketing strategy I’ve spent years helping businesses improve their online presence, and I’m ready to put that experience to work on a new project. I’ll also be honest about something. Sometimes I speak with business owners who have been burned by previous freelancers or agencies. They’re understandably cautious, and I completely respect that. But I also know the frustration of being judged for work I didn’t do. So rather than trying to convince anyone with promises, I’d rather earn trust through the work itself. Right now, I’m available for paid projects, short-term work, ongoing work, or collaboration opportunities. If you or someone you know needs help with a Shopify store, website, eCommerce project, or digital marketing, please send me a DM or tag them below. And if you don’t need my services but know a business owner who might, a referral could genuinely make a difference for me right now. I’m ready to work. Let’s build something.
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Cover image for ​Most e-commerce brands and local
​Most e-commerce brands and local businesses treat Google Merchant Center like a black box: You upload your products, cross your fingers, and pray you don't get hit with a suspension or zero impressions. ​Stop guessing with your product feeds. Here is what happens when your technical infrastructure and Merchant Center setup are dialed in correctly. 🚀 ​We recently executed a complete Google Merchant Center and local inventory optimization setup for Puppy Yoga Boston - Cambridge, transforming their catalog visibility into a steady stream of high-intent discovery: ​🔍 20,000+ Searches — Capturing high-intent local shopping and discovery traffic. ​👁️ 28,000+ Total Views — Maximizing product and brand visibility across Google's ecosystem. ​💬 4,900+ Interactions — Driving direct customer engagement, actions, and conversions. ​⭐ 22 New Reviews — Strengthening merchant trust and conversion rates. ​How we unlocked these numbers at Eddie Lab Digital: ​Feed & Data Optimization: Structuring product attributes, categories, and identifiers to satisfy Google’s strict algorithmic requirements. ​Error Prevention & Diagnostics: Clearing out policy warnings and ensuring seamless synchronization. ​Local & Shopping Integration: Bridging the gap between physical storefront inventory and online search demand. ​If your products are buried under feed errors, low visibility, or sudden suspensions, you are handing high-intent buyers straight to your competitors. ​Ready to turn your Google Merchant Center into a reliable, revenue-generating machine? ​Send me a DM or connect with me, Eddie Garner, and let's scale your digital storefront at Eddie Lab Digital. 📈 ​#GoogleMerchantCenter #EcommerceSEO #GoogleShopping #DigitalMarketing #ShopifyPartner #EddieLabDigital #LocalSEO #ConversionRateOptimization
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Cover image for Designed a premium cosmetic e-commerce
Designed a premium cosmetic e-commerce landing page in Figma for a modern skincare brand. The goal was to create a clean, editorial-style experience that balances luxury aesthetics with strong conversion-focused UX. The design includes: • Premium hero section • Best-selling product showcase • Product benefits and ingredients • Featured product storytelling • Customer reviews and social proof • Brand story section • Instagram/social proof • Email capture • Responsive mobile experience • Complete navigation and footer system I focused on strong typography, intentional spacing, product presentation, visual hierarchy, and a seamless path from discovery to purchase. Built in Figma a development UI structure. https://nap-font-18134212.figma.site #Figma #UIDesign #UXDesign #WebDesign #LandingPageDesign #EcommerceDesign #CosmeticDesign #SkincareBrand #ProductDesign #ResponsiveDesign #WebUI #FigmaDesigner
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Azeez Wasiu's avatar
Azeez Wasiu
Lagos, Nigeria
Gohighlevel Expert| Fb Ads | Email Marketing |Ai Automation
New to Contra
Gohighlevel Expert| Fb Ads | Email Marketing |Ai Automation
Cover image for Get Facebook Ads Campaign Setup
Get Facebook Ads Campaign Setup & Management | Meta Ads, FB Ads, Instagram Ads Done!!! Running Facebook ads without the right setup is like throwing money at Meta and hoping something sticks. I make sure that doesn't happen. I specialize in Facebook Ads, Meta Ads, and Instagram Ads building campaigns that are set up right from the first click, tracked properly, and optimized toward real results, not vanity metrics. What you get: I start with proper Facebook advertising foundations a clean Meta Ads Manager account, correct Facebook Pixel setup, and Conversions API tracking so every result you see is actually accurate. A lot of accounts I take over have this part broken, which quietly wastes ad spend for months without anyone noticing. From there, I build your facebook ad campaign around real audience data, custom audiences, lookalike audiences, and interest-based targeting depending on what fits your business. If you're running paid ads for lead generation, I structure the campaign so leads land somewhere you can actually follow up on them. If you're running ecommerce ads, I set up retargeting ads so people who almost bought come back and finish. Every campaign includes: Full facebook ads manager and meta ads manager setup Facebook pixel setup and conversion tracking configured correctly Audience research and targeting strategy tailored to your niche Ad copywriting and creative direction based on what converts for your specific market A/B testing structure so you know exactly which ad, audience, or angle is working Ongoing ad campaign management and optimization as data comes in Retargeting ads setup to recover warm leads and abandoned interest Why this works better than a generic setup: Anyone can turn on a campaign. What actually moves the needle is knowing which audience targeting to use, which conversion event to optimize for, and when to shift budget instead of just leaving it on autopilot. That's the part I focus on, not just launching ads, but managing them like they're spending my own money. Whether you need a single campaign built from scratch or a full paid social funnel across Facebook and Instagram, I'll tell you honestly what your business actually needs before we start, not just sell you the biggest package
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Cover image for I built an AI lead
I built an AI lead automation that connects email so incoming leads don't sit waiting for a response. Speed to lead isn't just a metric; it is the difference between a closed deal and a ghosted inbox. Most businesses lose prospects because they don't respond within the first five minutes. I just finished building an automated bridge between email and Telegram using n8n to fix this. Now, whenever a high-intent inquiry hits the inbox, an AI-parsed summary is instantly pushed to a private Telegram channel. No more checking emails every ten minutes or missing notifications on the go. By leveraging low-code automation, I have eliminated the friction of manual monitoring. The AI categorizes the lead, extracts key details, and ensures the sales team can react in seconds, not hours. It is about being where your customers are, instantly. How are you currently ensuring your incoming leads get an immediate response?
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Cover image for I watched a local business
I watched a local business owner lose three high-ticket leads in a single afternoon just because he was stuck in a meeting. Every missed call was a silent exit for a potential customer. We decided to change the narrative. We implemented a GHL Voice AI agent that doesn't just record voicemails; it engages. Now, when a call is missed, an instant text-back triggers. If the lead replies, the AI doesn't stop. It continues the conversation, qualifies the lead, and books the appointment directly into the calendar. It is no longer about just being available; it is about being responsive at scale. The gap between a missed call and a closed deal is now bridged by intelligent automation that sounds and acts human. Is your business still letting leads slip through the cracks of a missed call?
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Cover image for AI Social Content & Post
AI Social Content & Post Scheduler, The Tool That Also Generates Leads Searching for an AI social media scheduler that does more than queue up posts? You're in the right place. Most tools stop at automation. The best ones go further they study what your audience is actually searching for and needing, then shape your content to meet that demand, turning everyday posts into a steady stream of qualified leads. If you're still using a scheduler that only tells you when to post, you're missing the bigger opportunity: knowing what to post so it ranks, resonates, and converts. From Publishing Tool to Growth Engine Traditional schedulers answered one question: when should this post go live? AI-driven platforms now answer a bigger one: how does this post turn a stranger into a customer? Here's what changed. Modern tools combine three things that used to live in separate systems content creation, publishing automation, and audience intelligence. When AI sits across all three, it stops being a passive queue and starts actively working the funnel. Ranking Your Content by What People Actually Need Here's the piece most schedulers skip entirely: matching content to real search intent and audience demand, not just posting on a schedule. An AI social content and post scheduler that generates leads has to solve this first, because content that ranks is content that gets found and content that gets found is content that can convert. This works in a few concrete ways: Demand detection. The AI scans what people are already asking, searching, and commenting about in your niche trending questions, recurring pain points, common objections and surfaces those as content ideas before you even open a blank draft. Intent-matched drafting. Instead of one generic post, the AI tailors the angle to the intent behind the need: informational ("how does this work"), comparison ("X vs Y"), or ready-to-buy ("where can I get this"). Each intent type gets written and formatted differently because each one ranks and converts differently. Keyword and topic alignment. Captions, hashtags, and even video hooks get checked against what's actually being searched, so a post isn't just creative it's discoverable. Feedback loop from performance. Every post's ranking and engagement data feeds back into the model, so the next batch of content gets sharper at anticipating what people need instead of guessing. The result: your content shows up when someone is already looking for an answer which is exactly the moment a lead is easiest to capture. How AI Schedulers Actually Generate Leads Smart content generation tuned for conversion Instead of generic captions, AI models analyze what has driven engagement, clicks, and replies in your niche, then draft posts designed to prompt action a comment, a DM, a link click not just a like. Small wording shifts (a question instead of a statement, a clear CTA instead of a vague sign-off) measurably change how many people respond Optimal timing based on real audience behavior Rather than posting on a fixed schedule, AI tracks when your specific followers are actually active and adjusts posting windows automatically. More eyeballs at the right moment means more chances for someone to raise their hand. Automated comment and DM triage This is where the real lead-gen magic happens. AI can scan incoming comments and messages, flag high-intent language ("how much," "do you ship to," "is this available"), and either respond instantly or route the conversation to a human. A comment on a Tuesday post can become a qualified lead in your CRM by Wednesday morning without anyone manually monitoring the feed. Built-in lead capture flows Many platforms now let you attach lightweight forms, quiz-style DMs, or link-in-bio funnels directly to scheduled posts. The post itself becomes the top of a mini funnel rather than a dead end. Performance data that sharpens targeting over time Every post produces data: who engaged, what they clicked, whether they converted. AI feeds this back into future content decisions, so your lead quality improves with every cycle instead of staying flat. Why This Matters for Small Teams and Solo Marketers Lead generation used to require a stack of separate tools a scheduler, a chatbot, a CRM, an analytics dashboard all stitched together manually. AI-powered schedulers are collapsing that stack. A single tool can now: Draft and schedule content Post at the ideal time for each platform Detect buying signals in real time Capture and hand off leads automatically Report on what's actually working That's a meaningful shift, especially for small businesses and solo marketers who don't have a full growth team to manage every touchpoint. What to Look for If You're Choosing a Tool Not every scheduler with "AI" in the name does this well. When evaluating options, look for: Intent detection, not just sentiment analysis the tool should be able to tell "interested buyer" apart from "casual fan" Native integrations with your CRM or email tool, so leads don't sit stranded in a social inbox Transparent analytics showing the path from post to lead, not just vanity metrics like reach Human handoff options so hot leads reach a real person quickly The Bottom Line Scheduling was always the entry point, not the destination. The tools built for it have simply grown up, using AI to turn everyday content into a steady, low-effort source of qualified leads. If your current scheduler is only saving you time on publishing, it's worth asking what else it could be doing for your pipeline.
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Emmanuel Samuel's avatar
Emmanuel Samuel
Abuja, Nigeria
Framer Sites + AI Automations for Small Businesses
9
Followers
FRAMER_EXPERT

expert

Framer Sites + AI Automations for Small Businesses
Cover image for Premium Shopify Store Design For Racy Retreat
Premium Shopify Store Design For Racy Retreat
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Cover image for Just launched UrbanLoft—a premium commercial
Just launched UrbanLoft—a premium commercial real estate Framer template. Designed for agencies, brokerages, developers, and investment firms that want a modern, scalable website. Features: • Fully responsive • CMS collections • Dynamic property pages • Blog/Insights • Modern design system • Easy customization https://www.framer.com/community/marketplace/templates/urbanloft-pro/ If you're looking for a custom Framer website or a premium template, let's connect.
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Cover image for Luxury Landing Page Design for Aurelia Pods
Luxury Landing Page Design for Aurelia Pods
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SmartBank Fintech Landing Page Development
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Lahaga Aondowase's avatar
Lahaga Aondowase
Nigeria
Get your project done impeccably & professionally.
Get your project done impeccably & professionally.
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Facebook Business Manager Set Up
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Facebook and Instagram Ads Campaign Manager
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YouTube Channel Banner Design
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Check your content for Plagiarism
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Samuel Olatunji's avatar
Samuel Olatunji
Nigeria
Email Marketing Strategy Mastermind
Email Marketing Strategy Mastermind
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Social Media Campaign for Local Business
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SEO Optimization for WordPress Blog
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Email Marketing Strategy Overhaul for E-commerce Site
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