Freelance Market Researchers in NigeriaFreelance Market Researchers in Nigeria
Digital/Growth Marketing Specialist
$5k+
Earned
6x
Hired
24
Followers
Digital/Growth Marketing Specialist
B2B Lead Generation Specialist & Sales Intelligence Expert
13
Followers
B2B Lead Generation Specialist & Sales Intelligence Expert
Executive Assistant | Data Analyst | Brand Strategist
New to Contra
Executive Assistant | Data Analyst | Brand Strategist
Cover image for VELA is a D2C wellness
VELA is a D2C wellness brand seeking to enter the (78B sleep aid market. However, the market is dominated by generic solutions for the "average" user treating a stressed CEO and a tired nurse as the same problem. The client needed to understandΒ whyΒ they should exist andΒ whereΒ they could win. The market was ignoring the "circadian orphan" the night shift worker whose biology is fighting their schedule. I led a deep research competitive and market analysis to uncover the strategic white space. My deliverables included: 1. Market Sizing & Segmentation:Β Analyzed the total addressable market ()78B) and identified the specific segment (4.5B) that was being ignored by major players like Calm and Olly. 2. Competitive Quadrant Mapping:Β Positioned key competitors (sleep aids, meditation apps, nutraceuticals) to visualize the market landscape and identify gaps. 3. Audience Deep Research:Β Developed a detailed persona Maria, a 34-year-old ER nurse to humanize the target user, mapping her daily reality, frustrations, and specific needs (schedule syncing, rapid onset, clean awakening). Strategic Recommendations:Β Synthesized findings into actionable imperatives for the client: i. Product:Β A "clock smart" formulation (micro dose melatonin + adaptogens) prioritizing clean awakening over sedation. ii. Positioning:Β Not a "sleep aid," but a "Circadian Performance" brand. iii. Go-to-Market:Β A B2B2C model, partnering with hospitals and logistics companies where fatigue is a safety issue. A clear, data-backed strategic blueprint that gave VELA a unique, defensible position in the market. The client walked away with a defined target audience, a differentiated product concept, and a specific go-to-market strategy that leverages employer partnerships, setting them apart from the generic sleep aid competition.
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7+ yrs exp. Researcher, Virtual Assistant
7+ yrs exp. Researcher, Virtual Assistant
Product designer (UI/UX) for early-stage startups.
Product designer (UI/UX) for early-stage startups.
I Build Product & Lifecycle Retention Systems That Convert
$5k+
Earned
3x
Hired
5.0
Rating
21
Followers
I Build Product & Lifecycle Retention Systems That Convert