LinkedIn is facing a huge challenge.
You and IΒ know how important it is to connect, engage, and build relationships on LinkedIn.
But with the rise of AI, more people are trying to automate their connections, comments, and even their content.
Hereβs the truth: Real connections canβt be automated.
The AI mania on LinkedIn is a direct result of people feeling the need to do "more" with "less". That doesn't really work with networking.
Instead of falling into the AI trap, here are some simple steps to build an authentic LinkedIn presence:
1. STOP focusing on numbers.
β³ Donβt aim to connect with 100+ people each week. Focus on building as many genuine connections as you can.
2. Comment with intention.
β³ Donβt comment for the sake of commenting. Engage only when you truly have something meaningful to say.
3. Post when you have value to add.
β³ Donβt feel pressured to post every day. Share only when you have topics you genuinely want to discuss.
There are many ways to optimize your personal brand to make it time-efficient, but using AI to engage with your audience for you or create your content from scratch isn't one of them.