Projects in Newcastle upon TyneProjects in Newcastle upon TyneLUCENTS - Forest Series 1
Lucents are ancient beings born from living light, quietly illuminating the world's oldest forests. Each Lucent has naturally evolved to protect a different habitat, developing unique forms while remaining part of the same ancient species. Forest Series I documents the first nine officially observed Lucents through a premium collectible brand inspired by natural history field guides, museum exhibitions and designer toys. I used Recraft to develop the characters, visual identity, packaging, retail concepts and collectible applications as one cohesive world rather than a single mascot.
The Lucents are tiny ancient beings that carry the world's living light. For thousands of years they have quietly adapted to forests, rivers, mountains and skies, evolving into unique forms shaped by their habitats. Forest Series I introduces the first nine officially observed Lucents, each designed as a premium collectible while sharing the same species DNA. Every Lucent represents a different fragment of nature's light, encouraging collectors to discover, observe and protect their world.
Lucents is a mascot species. Forest Series I introduces the first nine observed variants, designed entirely in Recraft Studio.
https://www.recraft.ai/project/07af274c-469f-40d9-950f-063f9d2fb694
