Projects using Microsoft Excel in New YorkProjects using Microsoft Excel in New YorkGlobal FMCG Merchandising Guidelines & Retail Standards
Developed a comprehensive merchandising guideline for a global consumer goods company, creating a strategic presentation that standardized merchandising best practices across multiple Southeast Asian markets.
The project involved analyzing retail performance data, developing category management strategies, and creating merchandising standards to improve shelf organization, product visibility, and execution consistency. Deliverables included shelf-flow recommendations, product facing strategies, merchandising principles, execution checklists, and planogram best practices designed to support retail teams across multiple countries.
Due to client confidentiality, proprietary data and deliverables are not publicly displayed.
Skills: Retail Merchandising • Category Management • Planograms • Visual Merchandising • Retail Analytics • Shelf Strategy • Consumer Goods • Presentation Design • PowerPoint • Excel • Project Management Overview
Partnering directly with the founder of a DJ and audio engineering business as an execution-focused Chief of Staff, supporting both business operations and day-to-day decision-making.
Context
The business was operating without a formal team, requiring support across multiple areas, including operations, planning, and execution. As the business grows, there is a need for more structure, clearer workflows, and consistent follow-through.
Role
Close partnership with the founder to organize priorities, build operational structure, and support the day-to-day running of the business. Acts as a central point for both execution and coordination.
Execution
- Built and implemented systems and workflows to support daily operation
- Organized priorities and supported planning across business activities
- Managed ongoing operational tasks to ensure consistency and follow-through
- Supported the structuring of decisions and next steps
- Improved visibility and organization across the business
Outcome
The business now operates with more structure and consistency, with clearer priorities and stronger follow-through across day-to-day operations. The founder is able to stay focused on core work, while execution and operations move forward more steadily. 
