Boosted sales team efficiency and revenue velocity by overhauling top-of-funnel and operational practices.

Refined operations and clarified service offerings to achieve a 300% increase in good-fit leads, doubled client base, and 4x'ed repeat business within a year.

Developed a clear operational framework and managing key aspects of the project’s foundation.

Led a transformative initiative to align LUMA’s internal and external processes, ensuring sustainable scalability.

Overhauled disjointed sales operations, aligned messaging with customer priorities, and introduced tools for transparency and collaboration.

Repositioning to overcome challenges in aligning its value proposition with market expectations, transforming from bedding supplier to wellness supplier.

Operational framework for a blockchain-powered platform: ethos, membership tiers, policies, and community guidelines.

Clarified offerings and automations increased the rate of sales, even after a 35% price increase.