Business Analysis Projects in New YorkBusiness Analysis Projects in New YorkWhat if the next thing your business needs isn’t another tool—but a clearer view of what’s happening?
A customer may leave because the website is confusing. A promising lead may get lost between conversations. A team may be working hard while important information sits in separate places. From inside the day-to-day, these can look like unrelated problems. Together, they tell a bigger story.
I created the AscentWell Clarity Report to help business owners see that bigger picture before deciding what to build or change. It starts with your goals and examines how your business presents itself, how customers move from interest to action, how work flows behind the scenes, and where communication, processes, or tools may be creating friction.
The purpose is not to hand you a generic score or automatically recommend an operating system. It is to turn what we learn into a useful view of your business: what is working, what needs attention, which opportunities matter most, and what practical steps make sense next.
The report has value even if you choose not to build anything with AscentWell afterward. You leave with clearer priorities and a stronger basis for your own decisions. If a website, workflow, or connected system would help, we can discuss that as a separate next step shaped around your business.
This image is an illustrative representation of the Clarity Report—not real client data or claimed results.
If your business is moving but you’re not sure where to focus next, tell me what feels unclear. That’s exactly where a Clarity Report can begin. Global FMCG Merchandising Guidelines & Retail Standards
Developed a comprehensive merchandising guideline for a global consumer goods company, creating a strategic presentation that standardized merchandising best practices across multiple Southeast Asian markets.
The project involved analyzing retail performance data, developing category management strategies, and creating merchandising standards to improve shelf organization, product visibility, and execution consistency. Deliverables included shelf-flow recommendations, product facing strategies, merchandising principles, execution checklists, and planogram best practices designed to support retail teams across multiple countries.
Due to client confidentiality, proprietary data and deliverables are not publicly displayed.
Skills: Retail Merchandising • Category Management • Planograms • Visual Merchandising • Retail Analytics • Shelf Strategy • Consumer Goods • Presentation Design • PowerPoint • Excel • Project Management Interactive Tableau dashboard for sales, revenue, and profitability insights.
Built an interactive Tableau dashboard analyzing sales, revenue, profitability, product performance, regions, and customer segments. The dashboard combines executive KPIs, filters, and drilldowns to highlight top products, underperforming segments, margin gaps, and growth opportunities. 
