Shipping Cost Drivers , Root Cause Analysis

Built a root-cause Tableau dashboard analyzing shipping cost drivers across carriers, destination zones, fees, and package weight. The analysis found that parcel carriers bill 2.5x actual package weight, creating a $922K annual excess billing impact, while Zone 6 costs 65% more per lb than Zone 2. The dashboard also includes carrier cost breakdowns and a fuel surcharge sensitivity model to estimate cost exposure from fuel increases up to 50%.

B2C CASE STUDY: Gift & Celebration Brand

Budget: $3,500 Timeline: 2 weeks Client satisfaction: "Game-changing"

Project: Givva (Gift Experience Platform) Industry: E-commerce / Gifts / Celebrations Business Model: D2C (Direct-to-Consumer)

What we delivered:

Version 1 (Dark, luxury): Premium gift positioning Version 2 (Light, minimal): Modern aesthetic appeal Version 3 (Dark, storytelling): Emotional connection focus Version 4 (Dark, celebration): Community-driven moments

Client feedback:

"We thought we needed ONE perfect design.

You showed us we needed to understand our FOUR different customer types.

Now we can target each with the right message.

This is game-changing."

What made the difference:

→ Multiple audience research → Strategic variation creation → Clear conversion strategy per version → Client education on segmentation

Built in Framer. Delivered in 2 weeks. Client now testing all 4 versions with real traffic.

This case study is for: ✓ E-commerce brands ✓ Gift/celebration companies ✓ D2C startups ✓ Brands with multiple customer segments

Swipe to see all 4 versions →

Running a B2C brand with multiple customer types? Comment "B2C" - Let's create your strategic variations.

Love the attention to detail here. The final result looks incredibly refined.