Freelance Business Analysts in New YorkFreelance Business Analysts in New YorkGlobal FMCG Merchandising Guidelines & Retail Standards
Developed a comprehensive merchandising guideline for a global consumer goods company, creating a strategic presentation that standardized merchandising best practices across multiple Southeast Asian markets.
The project involved analyzing retail performance data, developing category management strategies, and creating merchandising standards to improve shelf organization, product visibility, and execution consistency. Deliverables included shelf-flow recommendations, product facing strategies, merchandising principles, execution checklists, and planogram best practices designed to support retail teams across multiple countries.
Due to client confidentiality, proprietary data and deliverables are not publicly displayed.
Skills: Retail Merchandising • Category Management • Planograms • Visual Merchandising • Retail Analytics • Shelf Strategy • Consumer Goods • Presentation Design • PowerPoint • Excel • Project Management Interactive Tableau dashboard for sales, revenue, and profitability insights.
Built an interactive Tableau dashboard analyzing sales, revenue, profitability, product performance, regions, and customer segments. The dashboard combines executive KPIs, filters, and drilldowns to highlight top products, underperforming segments, margin gaps, and growth opportunities. 
