Shopify Plus CRO Testing & Conversion Strategy for Level8
Level8 had already built a strong presence in the travel ecommerce market. Traffic was consistent, product quality was solid, and paid campaigns were bringing qualified users into the store. Still, conversion rates were not moving at the same pace as acquisition growth. The issue was not visibility. It was decision-making inside the storefront experience. A Shopify CRO framework centered around real customer behavior, controlled A/B testing, and conversion-focused Shopify website design improvements backed by live performance data instead of assumptions.
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Complete Shopify Website Design & Development
I designed and developed Website from start to finish,
creating a clean, modern, and conversion-focused Shopify store tailored to the brand’s identity and product offerings.
My work included: Custom UI/UX Design: Crafted a visually appealing layout with a seamless shopping experience across
devices. Full Shopify Setup: Handled everything from theme installation and customization to product setup, collections, navigation, and pages.
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Designed and developed a premium fashion e-commerce experience focused on elegant visual storytelling, intuitive navigation, product discovery, and responsive design. The interface combines editorial-style layouts with a seamless shopping experience across fashion, beauty, accessories, and lifestyle collections.
Focus: UI/UX Design • E-commerce • Responsive Web Design • Product Discovery • Front-End Development
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Shopify B2B eCommerce Store Design & Development
Designed and developed Shopify B2B eCommerce stores with a focus on usability, scalability, and streamlined wholesale workflows. Built custom features including tiered pricing, bulk ordering, customer-specific catalogs, and gated access. Delivered responsive, high-performance storefronts with intuitive UX and optimized purchasing flows. Integrated apps and systems for inventory, order management, and automation, ensuring efficient operations and long-term scalability.
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95
Five Wits — Custom Shopify Theme Development
Developed a fully customized Shopify website for Five Wits, translating a detailed Figma design into a pixel-perfect, high-performing storefront.
The Goal
Bring a complex, design-forward experience to life on Shopify while maintaining performance, responsiveness, and ease of management. The design required precision, interactive elements, and a seamless user experience across devices.
What I Did
Customized a Shopify theme's code, tailored to the provided Figma design
Executed pixel-perfect front-end development, ensuring exact alignment with layout, spacing, and interactions
Developed responsive components to maintain design integrity across desktop, tablet, and mobile
Optimized for performance and clean code, avoiding unnecessary bloat
Implemented flexible sections to allow the team to manage and update content easily within Shopify
Ensured a smooth integration with Shopify’s ecommerce functionality and CMS structure
The Result
A visually striking, fully responsive website that matches the original design with precision
Seamless user experience across all devices
A scalable Shopify build that supports ongoing updates and content changes
Strong balance between design fidelity and performance
This project highlights my ability to take high-end designs and execute them flawlessly—bridging the gap between design and development without compromise.
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139