Ezequiel Pinero's Work | ContraWork by Ezequiel Pinero

Ezequiel Pinero

Web Developer & Designer | Shopify & Webflow Expert

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New York, USA

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New York, USA

Cover image for Shopify developer for FEEL |

Shopify developer for FEEL | A ring that tracks emotional well-being As a Shopify developer I delivered an ecommerce website with the following features: - A high-performing wed design using Shopify Templates, HTML and CSS and Javascript designed to drive conversions, with strategically placed CTAs and a user-first mobile experience. - A scalable content system with keyword-rich, educational articles to boost organic visibility and drive inbound traffic. - A persistent, scroll-responsive add-to-cart button to reduce friction and keep users focused on purchasing. - A flexible preorder system. - Scroll-linked animations.

Cover image for Children’s Land — Webflow site

Children’s Land — Webflow site for a multi-location U.S. daycare Children’s Land is a U.S. daycare with multiple locations and age-based programs (Infant–Pre-K, Kindergarten, Summer Camp). I delivered the site end-to-end in Webflow - UX, UI, and build. Key features: locations finder with maps/hours, program pages, tuition & tour forms, staff bios, FAQs, testimonials, and a blog CMS. I also handled local SEO (per-location pages, metadata, schema), accessibility/performance improvements, and analytics. The result is a fast, trusted site that drives enrollments.

Cover image for Outlet Parfemi — Shopify store

Outlet Parfemi — Shopify store for a Serbian perfumery Outlet Parfemi is a Serbian perfumery averaging ~40 orders per day. I built the entire Shopify site end-to-end: information architecture, theme design, and development. - Set up product collections, faceted filters, search, optimized product pages, and a streamlined cart/checkout with payments and shipping. - Implemented GA4 and basic email capture. - Led on-page SEO: keyword mapping, meta tags, structured data, speed improvements, and internal linking. The result is a fast, easy-to-manage store with steady daily sales.

Cover image for Custom Landing Page Design &

Custom Landing Page Design & Development Developed a responsive and user-friendly UX/UI design in Figma for an e-commerce landing page showcasing a range of baby products, demonstrating expertise in UX/UI, web design, and SaaS. Collaborated closely with stakeholders to understand brand identity, target audience preferences, and business objectives, ensuring the design aligned with these factors. Implemented a user-centric approach, focusing on intuitive navigation, clear information architecture, and visually appealing design elements.

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