Kristine Contento-Angell
I design & build fast, SEO-driven websites.
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Kristine is ready for their next project!
Five Wits — Custom Shopify Theme Development
Developed a fully customized Shopify website for Five Wits, translating a detailed Figma design into a pixel-perfect, high-performing storefront.
The Goal
Bring a complex, design-forward experience to life on Shopify while maintaining performance, responsiveness, and ease of management. The design required precision, interactive elements, and a seamless user experience across devices.
What I Did
Customized a Shopify theme's code, tailored to the provided Figma design
Executed pixel-perfect front-end development, ensuring exact alignment with layout, spacing, and interactions
Developed responsive components to maintain design integrity across desktop, tablet, and mobile
Optimized for performance and clean code, avoiding unnecessary bloat
Implemented flexible sections to allow the team to manage and update content easily within Shopify
Ensured a smooth integration with Shopify’s ecommerce functionality and CMS structure
The Result
A visually striking, fully responsive website that matches the original design with precision
Seamless user experience across all devices
A scalable Shopify build that supports ongoing updates and content changes
Strong balance between design fidelity and performance
This project highlights my ability to take high-end designs and execute them flawlessly—bridging the gap between design and development without compromise.
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A1 Door Company — Scalable Local SEO Website Design & Build
Designed and developed a high-performance WordPress website for A1 Door Company focused on dominating local search across multiple service areas in Central Virginia.
The Challenge
A1 Door Co. serves a wide geographic region with diverse markets, each requiring strong local visibility for garage door services. The site needed to rank across multiple cities while maintaining clear structure, speed, and conversion focus.
What I Did
Built a scalable city + service architecture to target high-intent local searches (e.g., garage door repair in Richmond, installation in Mechanicsville)
Developed a lightweight custom WordPress theme for speed, stability, and long-term flexibility (no page builders)
Implemented SEO best practices, including structured internal linking, optimized metadata, and schema integration
Created localized content frameworks with city-specific signals to strengthen relevance in each market
Designed a conversion-focused user experience with clear calls-to-action and service pathways
Structured the backend for easy expansion, allowing new cities and services to be added without friction
The Result
Increased visibility across multiple local markets
A scalable framework for ongoing SEO growth
Faster load times and improved user experience
Stronger lead generation from organic search
This project reflects my core approach: building structured, high-performance websites that rank locally, scalable, and convert consistently.
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Perry Marketing — High-Converting Landing Page Funnel - Website design & build
Designed and developed a sleek, single-page website for Perry Marketing focused on clearly communicating their Pay-Per-Click expertise and converting high-intent visitors into qualified leads.
The Goal
Unlike traditional SEO builds, this project was designed as a conversion-first funnel—educating potential clients, building trust, and guiding them toward taking action. The audience: home service business owners looking for a smarter, more transparent approach to Google Ads.
What I Did
Structured a long-form, single-page funnel to walk users through services, differentiators, and value in a logical, persuasive flow
Designed content-rich sections with varied layouts to keep dense information engaging and easy to digest
Highlighted core differentiators—their PPC philosophy, transparency, and focus on real business growth
Built a clean, modern UI that feels polished without overwhelming the user
Optimized for conversion, with clear CTAs, strategic section breaks, and intuitive navigation throughout
Ensured the site is fast, responsive, and easy to update
The Result
A strong, trust-building digital presence that clearly communicates Perry Marketing’s value
Improved user engagement through structured storytelling and visual hierarchy
A streamlined path from visitor → understanding → inquiry
A site that supports paid traffic and sales conversations, not just brand awareness
This project highlights my ability to build websites that guide users, communicate clearly, and convert interest into real opportunities.
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Voyager Plumbing — SEO-Driven WordPress Build
Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diego’s highly competitive local markets while driving emergency service conversions.
The Challenge:
San Diego isn’t one market—it’s dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance.
What I Did:
Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa)
Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code
Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks
Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation
Structured the backend with ACF for easy content expansion across new service areas
The Result:
Scalable SEO foundation for expanding into new neighborhoods
Faster load times and improved crawl efficiency
Stronger visibility for “near me” and emergency plumbing searches
A long-term search asset—not just a brochure site
This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads.
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