Kristine Contento-Angell
I design & build fast, SEO-driven websites.
Just about to wrap up and launch this Garage Door Service company's website - the seo backend structure was the primary concern - as they have 5 Google business locations in 3 different states. Then I addressed the trust and conversion elements. A fresh, fun design on top with a friendly voice, and I think she's ready to share. 😉
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Working on 5 new Pay-Per-Click landing page websites this week. These are highly templatized, with tested/proven trust & conversion elements. Based in wordpress, using a custom theme I have developed over the last few years for easy site-wide customizations, universal variables and fall back logic (for ex some location pages need a tracking phone number with a specific area code). The most time consuming part of development is generating the unique service page images (2 for every service page). Goal is to have a fast loading website with really high keyword relevancy. Sites range from a 100 pages to a few thousand - similar build time. 😄 https://callbeyondwow.com/
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Five Wits — Custom Shopify Theme Development
Developed a fully customized Shopify website for Five Wits, translating a detailed Figma design into a pixel-perfect, high-performing storefront.
The Goal
Bring a complex, design-forward experience to life on Shopify while maintaining performance, responsiveness, and ease of management. The design required precision, interactive elements, and a seamless user experience across devices.
What I Did
Customized a Shopify theme's code, tailored to the provided Figma design
Executed pixel-perfect front-end development, ensuring exact alignment with layout, spacing, and interactions
Developed responsive components to maintain design integrity across desktop, tablet, and mobile
Optimized for performance and clean code, avoiding unnecessary bloat
Implemented flexible sections to allow the team to manage and update content easily within Shopify
Ensured a smooth integration with Shopify’s ecommerce functionality and CMS structure
The Result
A visually striking, fully responsive website that matches the original design with precision
Seamless user experience across all devices
A scalable Shopify build that supports ongoing updates and content changes
Strong balance between design fidelity and performance
This project highlights my ability to take high-end designs and execute them flawlessly—bridging the gap between design and development without compromise.
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Voyager Plumbing — SEO-Driven WordPress Build
Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diego’s highly competitive local markets while driving emergency service conversions.
The Challenge:
San Diego isn’t one market—it’s dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance.
What I Did:
Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa)
Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code
Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks
Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation
Structured the backend with ACF for easy content expansion across new service areas
The Result:
Scalable SEO foundation for expanding into new neighborhoods
Faster load times and improved crawl efficiency
Stronger visibility for “near me” and emergency plumbing searches
A long-term search asset—not just a brochure site
This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads.
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