I designed and implemented a call-first lead management system for a U.S. law firm.
Connected Google and Microsoft Ads, Twilio IVR, Zapier automation, Google Sheets, and MyCase CRM to improve call handling and intake visibility.
Built event-driven workflows to capture incoming inquiries, record answered and missed calls, preserve lead-source information, and synchronize intake status updates.
The solution supports ongoing monitoring of calls, lead handling, and follow-up activity.
Client identity and confidential operational information are intentionally excluded from this case study.
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