Projects using Shopify in New JerseyProjects using Shopify in New JerseyCalm & Class: Mobile Interface Design & Orchestration
Designed from the ground up to bring a serene, premium wellness experience directly to the palm of the hand, the mobile interface for CalmandClass.com (http://CalmandClass.com) blends minimalist aesthetics with high-performance e-commerce functionality.
As the digital architect behind this project, I spearheaded and orchestrated the entire mobile transformation—from structural wireframing to final asset execution. The goal wasn't just to make a beautiful website, but to design a frictionless, intuitive ecosystem optimized for the modern mobile shopper.
Key Pillars of the Orchestration
 Mobile-First UX/UI: Built entirely for the mobile screen, prioritizing effortless navigation, thumb-friendly touch targets, and a clean layout that eliminates clunky multi-step friction.
 Creative Direction & Asset Design: Personally crafted the visual language, including bespoke digital gift card designs and immersive layouts on Shopify, keeping the interface deeply aligned with a premium wellness aesthetic.
 Conversion-Engineered Framework: Balanced high-end design with conversion optimization, streamlining the path from discovery to cart to checkout to maximize retention and revenue.
The Outcome: A cohesive, immersive mobile flagship that proves a wellness platform can be breathtakingly calming while operating as a high-velocity conversion engine. Five Wits — Custom Shopify Theme Development
Developed a fully customized Shopify website for Five Wits, translating a detailed Figma design into a pixel-perfect, high-performing storefront.
The Goal
Bring a complex, design-forward experience to life on Shopify while maintaining performance, responsiveness, and ease of management. The design required precision, interactive elements, and a seamless user experience across devices.
What I Did
Customized a Shopify theme's code, tailored to the provided Figma design
Executed pixel-perfect front-end development, ensuring exact alignment with layout, spacing, and interactions
Developed responsive components to maintain design integrity across desktop, tablet, and mobile
Optimized for performance and clean code, avoiding unnecessary bloat
Implemented flexible sections to allow the team to manage and update content easily within Shopify
Ensured a smooth integration with Shopify’s ecommerce functionality and CMS structure
The Result
A visually striking, fully responsive website that matches the original design with precision
Seamless user experience across all devices
A scalable Shopify build that supports ongoing updates and content changes
Strong balance between design fidelity and performance
This project highlights my ability to take high-end designs and execute them flawlessly—bridging the gap between design and development without compromise.
