Dev Devnani
Fractional Product & GTM for AI and biotech startups.
New to Contra
Dev is ready for their next project!
AI Patient Communication System for Oral Surgery Practice
Problem: Oral surgery practice struggled with patient communication inefficiencies. Patients had questions about procedures, recovery protocols, pre-op instructions, and insurance coverage but couldn't get timely answers. Front desk staff spent 15+ hours weekly answering repetitive questions via phone, taking time away from scheduling and practice operations. Missed calls led to patient frustration and appointment cancellations.
Results:
- Practice reduced front desk call volume by 40%, freeing up 6+ hours weekly for higher-value tasks.
- AI system handled 200+ patient inquiries in first month with 95% resolution rate (no human handoff needed).
- Appointment no-show rate decreased 15%
- System paid for itself in 2 months through reduced administrative overhead.
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Skincare Brand Launch: 25+ Clinical Trials, 4,200+ Participants
Led product development for METHODIQ, a prescription and OTC-grade acne skincare brand using AI-created molecules. Managed the complete launch from clinical validation to market-ready products.
The Challenge: Launch a new skincare brand in a crowded market with credibility and differentiation. Needed to prove efficacy through clinical trials, develop a product line that actually works, and create a diagnostic system that matches patients to the right treatments.
Results:
- 25+ successful clinical trials proving product efficacy
- 4,200+ trial participants providing real-world validation
- 25% increase in customer NPS through better product matching
- Multiple products launched from concept to market
- Created scalable system for ongoing product development
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Varia for E-commerce: The AI-Powered Search Bar (20% Conversion Rate)
The Challenge: Traditional e-commerce search is broken. Customers don't know what to search for, product pages can't answer specific questions, and "add to cart" without confidence leads to abandonment. A customer searches "best protein for weight loss" and gets 47 products with no guidance. They leave.
Results (Protein Factory - Supplement E-commerce):
- $50K in direct sales attributed to Varia in 3 months, AOV = $80
- 20% conversion rate (typical e-commerce: 2-3%)
- 10% engagement rate (customers actively asking questions)
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Varia: AI Sales Agent Platform (20% Conversion, $100K ARR)
Built Varia, an AI sales agent that explains products, answers questions, qualifies leads, and tracks engagement: all in one intelligent conversation.
The Challenge: Traditional sales funnels lose prospects between discovery and purchase. Static landing pages can't answer questions. Human sales calls don't scale. I wanted to create something that feels personal but works asynchronously.
Results (First 6 Months):
- 5,000+ prospects engaged across education, real estate, ecommerce
- 20% conversion rate (2-3x typical funnel benchmarks)
- 55% engagement rate (prospects actively asking questions)
- $25K in sales within 3 months
- Projected $100K ARR
Example deployments: Protein Factory, Invivo Healthcare,
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