Community Engagement Projects in NairobiCommunity Engagement Projects in NairobiCreating High-Impact Faceless Reels for Locha Gallery
Overview
To expand Locha Gallery's reach and make conversations around mental health more accessible, I developed a faceless video content strategy focused on educational and advocacy-driven Instagram Reels. The goal was to create engaging, shareable content that could increase visibility while maintaining Locha Gallery's distinctive visual identity.
The Challenge
Locha Gallery needed a sustainable content approach that would consistently educate audiences on topics such as burnout, grief, depression, anxiety, and emotional well-being without relying heavily on on-camera appearances or extensive production resources.
The content needed to:
Capture attention within the first few seconds.
Communicate complex mental health concepts in simple, relatable language.
Remain visually aligned with the Locha Gallery brand.
Be efficient enough to maintain a consistent posting schedule.
My Role
I led the end-to-end production process, including:
Content ideation and scripting.
Researching relevant mental health themes and awareness campaigns.
Sourcing stock video footage.
Generate AI-assisted visual elements when appropriate.
Designing branded layouts and text treatments.
Editing short-form vertical videos optimised for Instagram Reels.
Scheduling and managing content publishing.
Monitoring audience response and identifying high-performing formats.
Process
I developed a repeatable content framework centred around three elements:
Hook: A compelling opening statement designed to stop users from scrolling.
Value: Concise educational information presented through easy-to-read captions and visual storytelling.
Brand Consistency: Use of Locha Gallery's visual identity to ensure recognisability across all content.
This approach enabled the creation of impactful content without requiring frequent on-camera production.
Results
The faceless reels contributed to increased audience engagement and expanded the reach of Locha Gallery's mental health advocacy efforts.
Outcomes included:
Increased views across Instagram Reels compared to previous static content formats.
Improved content consistency through scheduled publishing.
Greater audience interaction through shares, saves, and comments.
Enhanced awareness around mental health topics within Locha Gallery's online community.
Tools Used
Canva
Canva Bulk Create
AI-powered video generation tools
Instagram Creator tools
Stock footage libraries
This project demonstrates my ability to transform educational messages into engaging, high-performing digital content that drives awareness while remaining authentic to an organisation's mission and values. Social Media Management | Lake Estate
Managed the social media presence of Lake Estate from the ground up, developing and executing a content strategy that established the brand's digital presence and increased audience engagement across Instagram and TikTok.
My role included scripting video content for property showcases and promotional shoots, coordinating content production, creating and scheduling posts, and actively managing audience engagement through comments, messages, and community interactions. I worked closely with the brand to ensure all content aligned with its goals while showcasing properties in an engaging and visually compelling way.
Starting with no established audience, I helped grow the account's visibility and reach, achieving consistent daily performance of up to 500 views per day on Instagram through strategic content planning and optimization. In addition to managing short-form video content, I created and published static posts that maintained brand consistency and supported overall marketing objectives.
Responsibilities
• Social Media Strategy & Account Growth
• Video Content Scripting for Property Shoots
• Content Planning & Scheduling
• Instagram & TikTok Management
• Community Engagement & Audience Interaction
• Static Post Design & Publishing
• Performance Tracking & Content Optimization
Key Results
• Built the brand's social media presence from scratch.
• Grew content visibility to reach up to 500 daily views on Instagram.
• Developed engaging video concepts and scripts that showcased properties effectively.
• Maintained active audience engagement, responding to inquiries and nurturing community interactions.
• Established a consistent content workflow across Instagram and TikTok platforms.
This project highlights my ability to build a social media presence from the ground up, create engaging content strategies, and manage communities that help brands increase visibility and connect with potential clients.
