Freelancers using Lavender in Mumbai
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Vishwesh Dhum
Mumbai, India
SaaS Sales Specialist & Performance Video Director
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SaaS Sales Specialist & Performance Video Director
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14-Day B2B Cold Outreach Cadence Framework Built a reusable 14-day multi-channel outbound cadence combining cold email, LinkedIn touches, and calls, sequenced around a discovery-to-close framework. Includes objection-handling scripts and a discovery call/objection matrix used across enterprise SaaS and legal-tech deal cycles. Designed to be adapted to different ICPs (Ideal Customer Profiles) and deal sizes, from SMB to enterprise.
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Market Expansion — Pre Lit (Online Dispute Resolution, BFSI/Fintech) Drove commercial strategy and pan-India market expansion for Pre Lit, positioning AI-driven online dispute resolution (ODR) and automated debt recovery workflows to BFSI, NBFC, and fintech enterprises. Pitched pre-litigation conciliation and digital arbitration solutions to C-suite legal, compliance, and risk teams, and partnered with financial institutions to digitise high-volume loan dispute processes — cutting resolution timelines from months to days. Outcome/results line: Pan-India BFSI/NBFC/fintech expansion · C-suite legal & risk pitching · dispute resolution cut from months to days
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GTM & Enterprise Sales Growth — Added $2M+ ARR in 6 Months (Legal-Tech SaaS) Led go-to-market and enterprise sales strategy at Webnyay.ai (http://Webnyay.ai), a legal-tech SaaS company. Built and ran outbound pipelines from scratch using cold calls, email, and LinkedIn, while also driving inbound signups through SEO and paid content. Shortened the average sales cycle from 12 months to 6 by targeting the right decision-makers early. Result: $2M+ in new ARR added in 6 months, with average deal sizes of $300K+. Also built and led a 5-person team, earning a promotion from individual contributor within 4 months. Outcome/results line (if there's a separate field): $2M+ ARR added · 6-month sales cycle (down from 12) · $300K+ avg deal size · Promoted to team lead in 4 months
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Enterprise B2B Sales — 5Cr+ INR Annual Pipeline, Manufacturing & Insurance (Wipro Ltd) Owned end-to-end enterprise sales cycles (3–9 months) at Wipro Ltd, closing 8–12 major deals per year with a 5Cr+ INR annual net-new revenue target. Maintained 3x pipeline coverage through consistent outbound prospecting and managed 50+ EMEA & NA ERP clients for renewals and upsells, driving 20%+ quarterly billing growth. Led technical scoping and ROI proposals directly with CFOs and IT/engineering leadership to close complex, multi-stakeholder deals. Progressed from Inside Sales Executive to Account Executive to Business Development Manager by consistently exceeding quota. Outcome/results line: 5Cr+ INR annual target · 8–12 enterprise deals/year · 40–60L avg deal size (up to 90L) · 20%+ quarterly billing growth on 50+ accounts
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