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14-Day B2B Cold Outreach Cadence Framework
Built a reusable 14-day multi-channel outbound cadence combining cold email, LinkedIn touches, and calls, sequenced around a discovery-to-close framework. Includes objection-handling scripts and a discovery call/objection matrix used across enterprise SaaS and legal-tech deal cycles. Designed to be adapted to different ICPs (Ideal Customer Profiles) and deal sizes, from SMB to enterprise.
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More emails ≠ More sales.
Cold outreach works when you focus on the right things:
→ Better Targeting
→ Better Messaging
→ Better Timing
Stop chasing volume. Start reaching the right prospects.
Build a smarter outreach system that creates better conversations and more opportunities.
#ColdEmail #LeadGeneration #B2B #Sales #Outreach #EmailMarketing
Nice teach
Everyone says LinkedIn outreach is de@d.
Bad outreach is de@d. The kind that books calls looks
completely different.
Deleted in 2 seconds:
→ "Hi, I'd love to connect and explore synergies"
→ A pitch in the very first message
→ 4 paragraphs about you, your agency, your offer
→ Zero proof you actually read their profile
Gets a reply:
→ One line about something THEY published this week
→ A specific observation, not a vague compliment
→ A question they can answer from their phone in one
sentence
→ The ask saved for message 3 or 4 after they've talked back
Deleted outreach is about the sender.
Answered outreach is about the receiver.
I rewrote one opener last month - replies went from 2 to 19.
Yoohoooo isn't it good?
haha right...
And if your message could be pasted to 50 people unchanged,
they can tell. Every single time.
(I've sent a few of these myself. We all have.)
What's the worst cold DM opener you've ever received? I'll
go first in the comments.
So true. Personalization makes all the difference.
I finally finished up the FairChild case study. This project went through 4–5 different directions before we landed here. Then I took the final direction through prototyping, motion, AI build, and proper dev handoff. Probably one of my favourite projects this year.
Link to case study here: https://boridesigns.me/works/fairchild
4-5 directions is a lot. what made you land on this one?