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Market Expansion — Pre Lit (Online Dispute Resolution, BFSI/Fintech)
Drove commercial strategy and pan-India market expansion for Pre Lit, positioning AI-driven online dispute resolution (ODR) and automated debt recovery workflows to BFSI, NBFC, and fintech enterprises. Pitched pre-litigation conciliation and digital arbitration solutions to C-suite legal, compliance, and risk teams, and partnered with financial institutions to digitise high-volume loan dispute processes — cutting resolution timelines from months to days.
Outcome/results line:
Pan-India BFSI/NBFC/fintech expansion · C-suite legal & risk pitching · dispute resolution cut from months to days
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Related posts
A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
BEFORE it shows your post to a single STRANGER.
And most headlines tell it nothing.
The system is called 360Brew.
It doesn't just read your post.
It reads your profile, your last posts,
and the reader's history.
Then it asks one question:
"Who is this person an expert for?"
No clear answer?
No stranger reach.
That matters more than ever.
Per 2026 algorithm studies, only ~31%
of a LinkedIn feed comes from people you follow.
The other ~69% is interest-based.
Strangers. Your future clients.
Two more numbers worth knowing:
→ 8 on-topic posts out of 10 beat 6 out of 10
by roughly 30% in reach.
→ Your profile now counts as proof.
If your headline says "Helping people grow,"
the AI can't place you anywhere.
So posting more won't save you.
→ Rewrite your headline:
"I help [who] get [result]."
→ Make your About and banner say the same thing.
→ Keep 8 of every 10 posts on that one problem.
(Yes, it feels boring.
Boring is how the AI learns you.)
Being known for one thing
beats being liked for ten.
Paste your headline in the comments.
I'll tell you what LinkedIn probably thinks you do.
👋 I'm new to Contra and I did my first post without realizing I hadn't even introduced myself!
Hey I'm Katya, I'm an AI Systems Architect, marketer and yoga teacher.
I build AI systems that bring in business and handle the work behind it. A voice agent that calls new leads back within seconds and books the appointment. A pipeline that traced 16,900+ leads to the ads that brought them. Listing videos made from the photos a real estate agent already has.
The marketing side came first. I built the multi-channel campaign for Jay Shetty's launch (22 million followers). After that I discovered the tech world and when AI came along, I realized I'm a builder at heart and never looked back! Building is so much fun 🤍
Here's what I've shared:
My first post: on building a fully AI-made YouTube video, end to end, because I'm camera shy 🙈 https://contra.com/community/MP9mFRuT-im-building-my-first-fully-ai-made
Last thing, if you're building with AI video or automation, I'd like to see what you're working on
And if you're hiring: I may be new to Contra but definitely not new to this work. Reach out for AI agent builds, apps, websites or anything in between.
P.s The video below is my AI avatar. My profile video is the real me :)
Nice Portrait....Has everything from a great pose, great composition and lighting and perfect environment setting.