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Market Expansion — Pre Lit (Online Dispute Resolution, BFSI/Fintech)
Drove commercial strategy and pan-India market expansion for Pre Lit, positioning AI-driven online dispute resolution (ODR) and automated debt recovery workflows to BFSI, NBFC, and fintech enterprises. Pitched pre-litigation conciliation and digital arbitration solutions to C-suite legal, compliance, and risk teams, and partnered with financial institutions to digitise high-volume loan dispute processes — cutting resolution timelines from months to days.
Outcome/results line:
Pan-India BFSI/NBFC/fintech expansion · C-suite legal & risk pitching · dispute resolution cut from months to days
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