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GTM & Enterprise Sales Growth — Added $2M+ ARR in 6 Months (Legal-Tech SaaS)
Led go-to-market and enterprise sales strategy at Webnyay.ai, a legal-tech SaaS company. Built and ran outbound pipelines from scratch using cold calls, email, and LinkedIn, while also driving inbound signups through SEO and paid content. Shortened the average sales cycle from 12 months to 6 by targeting the right decision-makers early. Result: $2M+ in new ARR added in 6 months, with average deal sizes of $300K+. Also built and led a 5-person team, earning a promotion from individual contributor within 4 months.
Outcome/results line (if there's a separate field):
$2M+ ARR added · 6-month sales cycle (down from 12) · $300K+ avg deal size · Promoted to team lead in 4 months
The network for creativity
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A conversion-focused Webflow website built for AI Growth Hub, a marketing automation platform for medical spas.
I designed and developed the website with a strong focus on clear messaging, interactive user experiences, and lead generation. The site includes interactive ROI calculators, dynamic marketing efficiency sections, pricing, campaign automation workflows, responsive layouts, and strategically placed CTAs to guide visitors toward conversion.
The goal was to turn a complex AI-powered marketing solution into a clear, engaging experience that helps potential customers understand the value of the platform and take action.
Key Features:
- Interactive ROI Calculators
Built interactive sections where visitors can enter their marketing numbers and explore potential acquisition costs, revenue opportunities, efficiency gaps, and break-even timelines.
- Conversion-Focused UX
Structured the website around clear pain points, benefits, proof points, pricing, and strong calls-to-action to move visitors through the decision-making journey.
- AI Automation Showcase
Created dedicated sections to explain the platform's Campaign AI, Ad Engine, Analytics, and Integration capabilities in an easy-to-understand way.
- Responsive Webflow Development
Built and optimized the experience across desktop, tablet, and mobile breakpoints.
- Lead Generation Flow
Implemented multiple strategic CTAs and form-driven sections to encourage visitors to request a consultation or start implementation.
- Complex Content, Simplified
Translated a technically complex AI marketing product into a visually engaging website with clear information hierarchy and scannable sections.
Delivered a polished, conversion-focused Webflow experience that clearly communicates AI Growth Hub's value proposition while giving prospects interactive tools to evaluate their current marketing efficiency.
Really like how you have made a complex AI product feel so simple and easy to understand. The ROI calculator is a really nice touch! 👏
Title: RecoveryOps — AI Revenue Recovery Agent
🧠 GROWTH TIP 02/30: OPTIMIZE FOR STATE CHANGE, NOT SESSION COMPLETION
A meditation session can be completed and still create zero product value. For this wellness product, we changed the growth logic from content consumption to state change.
The framework:
Signal → Selection → Shift → Proof → Adaptation
SIGNAL
We identified what the user actually needed in the moment.Calm. Focus. Reset. Energy. Sleep.
SELECTION
Instead of pushing users into a library of sessions, we reduced choice friction and surfaced one relevant next action.
SHIFT
We measured whether the recommended practice actually moved the user toward the desired state.
The key metric became: State Shift Rate Successful desired state changes divided by completed recommended sessions.
PROOF
I showed users what was actually working for them.
Stress ↓18% after Evening Unwind
Best time: 8:30 PM
Insights stopped being passive analytics and became part of the retention loop.
ADAPTATION
Every completed outcome improved the next recommendation.
The loop became:
Intent → Recommendation → State Change → Proof → Better Recommendation → Repeat Use
📈 RESULTS
35% faster Time to Confident Choice
25% higher recommendation acceptance
20% higher repeat practice rate
15% lift in 30 day retention
25%+ improvement in successful state shifts as personalization learned
💡 GROWTH INSIGHT 02
The biggest shift was not getting users to complete more sessions It was increasing the percentage of sessions that actually delivered the outcome users came for.
More sessions did not create the growth. Better outcomes did.
That is when a wellness app stops behaving like a content library and starts becoming a product that learns what actually works for each user.
#MobileAppGrowth #ProductGrowth #WellnessApp #MeditationApp #Retention #Personalization #BehavioralDesign #MobileUX #ProductStrategy #AsolDesign
Nice App
