Evolved Dream11’s Home experience across multiple iterations, balancing discovery, relevance, and limited screen real estate across key user and business needs. Key work included integrating DreamSale, improving lower-tier match discovery with highlighted players, and redesigning My Matches access.
Designing a High-Trust Digital Experience for Frontwater Capital
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Redesigned Pratt Institute's news platform mobile-first, built around how readers actually navigate content. Bounce rate dropped 70%. Average session duration reached 2 minutes 19 seconds. 49,700 new users in year one.