Freelancers using Procreate in Mooresville

Freelancers using Procreate in MooresvilleFreelancers using Procreate in Mooresville

Projects People

Chelsi Architzel

proCharlotte, USA

Experienced Brand and Graphic Designer

5.0: Rating

2: Followers

Experienced Brand and Graphic Designer

Cover image for Rachel Hiemer makes prints that

Rachel Hiemer makes prints that feel like the natural world translated into ink, in a way that feels botanical, hand-cut, and quietly alive. 🌿 An artist herself, Rachel knew exactly what her niche was and how to create art for it, but she was lacking a full visual suite that gave her confidence in what she already knew – her namesake ✨was✨ her brand. For this project, I built Rachel's brand identity and narrative around the same natives and wild flowers that Rachel found herself always returning to in her work. The primary logo mark centers on an illustrated echinacea, drawn in her own linocut vocabulary, then refined into something that could live at any size, on any surface. A script wordmark moves smoothly alongside it with the same loose energy as her printed line work, and a set of secondary marks give the brand room to breathe across different contexts and tiled backgrounds. For the color palette, I chose hues that nod to a garden in full bloom: marigold, periwinkle, soft pink, and eucalyptus. I intentially chose colors that feel bright and bold not only by themselves, but belong together the way that wildflowers do. The result was a visual identity for a personal brand that feels grown, not assembled. By using elements from Rachel's own artwork, her brand's logo and identity feels unmistakably hers before you've even read her name. 🎨

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To elevate the Eden Brothers brand when aiming to ramp up marketing in preparation for Spring Dahlia Pre-sales, I moved away from standard e-commerce layouts in favor of a "living gallery" concept. By pairing the brand's established colors, such as a deep moss-green palette with ornate gold frames, I designed both email and social paid creative that transforms something as simple as seasonal flower tubers into a curated masterpiece, drawing the viewer and enticing them to shop now. This visual identity balances the wild, organic beauty of the dahlias with a structured, architectural typeface for a high-end, professional finish.

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Cover image for Fern & Folly is the

Fern & Folly is the kind of plant shop you walk into and immediately want to live inside. Warmly lit, a little wild, and chock full of things you didn't know you needed. The problem was their branding didn't say any of that. F&F came to me with a great name, a loyal customer base, and almost no visual identity. My job was to build something that matched the energy already in the room and could scale as the business (and plants!) grew. I designed Fern & Folly's full identity system around a small set of bold, reusable shapes. Those shapes do everything, everywhere: they live in the logo, the iconography, the surface patterns, the hang tags, the packaging. The whole brand pulls from the same visual vocabulary, so every touchpoint feels like it belongs. As a result, I built the missing piece for a brand that already has strong roots, making sure that they show up exactly as intended no matter where they're seen. The color palette is distinctive without being too loud, and beautifully alive in the same way the shop is — a little overgrown, in the best way.

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Cover image for ELLE By Me Wholesale Kit Packaging Design

ELLE By Me Wholesale Kit Packaging Design

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If you can think it, I can build it.

If you can think it, I can build it.

Cover image for Visual Design for The Sarojin's Sustainability Campaign

Visual Design for The Sarojin's Sustainability Campaign

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Cover image for Full-Stack Mobile Application for Cleaning Services

Full-Stack Mobile Application for Cleaning Services

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Cover image for GirlMath AI App Development

GirlMath AI App Development

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Illustration, Design & Writing for Global Citizens

Illustration, Design & Writing for Global Citizens

Cover image for Keep Trekking

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Cover image for Refugee: Dreams of Home

Refugee: Dreams of Home

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Cover image for Earth Home

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Cover image for Green Mornings Illustration

Green Mornings Illustration

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Shelby Lynne McKee

Mooresville, USA

Expert Brand Designer & Digital Strategist

Expert Brand Designer & Digital Strategist

Cover image for Design Materials for Gray's Reef National Marine Sanctuary

Design Materials for Gray's Reef National Marine Sanctuary

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Cover image for Bespoke Shopify Website for Craft Coffee House

Bespoke Shopify Website for Craft Coffee House

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Cover image for Visual Identity: Habitat for Humanity 2024 Women Build

Visual Identity: Habitat for Humanity 2024 Women Build

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Cover image for Branding & Website for Training Provider

Branding & Website for Training Provider

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“Good art inspires; Good design motivates.”

1x: Hired

3: Followers

“Good art inspires; Good design motivates.”

Cover image for Digital Drawings

Digital Drawings

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Cover image for Portfolio: Digital Illustrations

Portfolio: Digital Illustrations

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Cover image for Portfolio: Digital Portraits (Surrealism)

Portfolio: Digital Portraits (Surrealism)

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Brand Design: Yugen

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"a creative bringing out the creation"

"a creative bringing out the creation"

Cover image for Creative Graphic

Creative Graphic

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Cover image for New Balance Graphic

New Balance Graphic

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Cover image for 9L!VES

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