In 2025, I helped launch Pulse, and today we’re celebrating a major milestone: 1 million visitors. This new homepage is designed to earn that next million by making the fresh categories instantly scannable, with clearer navigation, stronger visual hierarchy, and dedicated space for our fastest‑growing content pillars—so visitors land, recognize what matters to them in seconds, and move deeper into the product experience without friction. https://pulse.us.com
Brand Strategist turning complex ideas into clear brands.
New to Contra
Brand Strategist turning complex ideas into clear brands.
Sometimes a project plunges you into a world completely different from anything you’ve experienced before.
Creating the brand identity for BlackBolt Provisions did exactly that.
The idea at the centre of the brand was something I hadn’t encountered before, but immediately saw the value in: fan recognition.
The challenge was to create a brand that could take people into that world and make a completely new concept feel tangible, relevant and worth paying attention to.
That journey shaped everything from the identity and website to the white paper that explains the bigger idea behind BlackBolt.