Brand Strategy Projects in Missouri
Brand Strategy Projects in Missouri
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6
Matt Carvalho
Pro
Rastro | Brand Identity — Sprint
6
50
1
Katie Borg
Pro
Moonlight Therapeutics — a brand working to help people with allergies, needed a brand. Using the central image of the moon reflecting a path of light on the water's surface, this brand aims to be both serious and friendly—innovative, trustworthy, and approachable. Let me know how I did!
1
33
0
Ashley Manalac
Kiln Labs Brand Identity Design
0
21
0
Lesley Dempsey
Transforming Online Presence: A Copywriting Case Study
0
25
0
Matt Carvalho
Pro
Revair | Brand Design
0
17
0
Olivia Girgis
Jeni’s Waffle Fest – Brand Extension & Packaging Design
0
2
0
Ashley Manalac
Circadian Intimates Brand Identity
0
17
0
Maya Garnaat
Brand Guide for clear branding & effective marketing
0
22
0
Matt Carvalho
Pro
Milly | Brand World — Sprint
0
19
0
Ashley Manalac
Packaging Design
0
13
0
Lesley Dempsey
Brand Strategy Project
0
3
20
승현 이
[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
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143
16
승현 이
[Dream Theater: Insurance Gen Z Pop-up] Making Insurance Feel Like a Dream (Literally) Insurance isn’t the easiest category to make lovable — especially for Gen Z. With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up. Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded. The result? A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.
16
101
0
Bethany Mckinzie
Pro
Digital Boundaries Toolkit
0
0
0
Bethany Mckinzie
Pro
Your Personality Type’s AI-Era Advantage
0
0
0
Sadiq Amarea-Bey
Pro
AdVersify
0
26
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![Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...](https://media.contra.com/image/upload/w_800,q_auto/pt3phtr2xvhfvwaukgp5.avif)
![Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...](https://media.contra.com/image/upload/w_800,q_auto/ghqendlyfsskdhv18kje.avif)
