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Cover image for I pulled wine data while exploring a potential client space....
I pulled wine data while exploring a potential client space. Not to pitch — to understand what’s actually changing. I analyzed 120 trending wine videos. 342M views. 149K comments. After filtering spam and shallow replies, I ended up with 1,200 high-signal comments. What people were really talking about: – “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.” So instead of starting with branding ideas,I used those signals to design a new wine brand concept. Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour. This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
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