IGL City - Brand & Ecosystem Launch
Scott Simon
IGL City is an open-world gaming platform unifying gameplay, social interaction, commerce, and brand activations within a single ecosystem.
I led Creative Direction across:
- Brand
- Narrative
- Product
- Launch
We introduced IGL City with a bold, high-contrast identity system designed to cut through a saturated gaming market while scaling seamlessly across digital, in-world, and commercial environments.
Developed a comprehensive brand system spanning logo architecture, color strategy, typography, hierarchy, and environmental integration, ensuring visual consistency across product, marketing, and world assets.
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Posted Feb 25, 2026
Led full creative direction for IGL City, building brand identity, narrative architecture, world design, and multi-platform launch strategy.
