Freelance Business Strategists in MiamiFreelance Business Strategists in Miami
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Elena Vid's avatar
Elena Vid
pro
Miami, USA
Data to Design: Clarity, Precision, Craft
8
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Data to Design: Clarity, Precision, Craft
Cover image for Imagine you’re starting a coffee brand. The market is oversa...
Imagine you’re starting a coffee brand. The market is oversaturated. Where do you even look? I look at the data. I pulled 120 trending TikTok videos from the last 7 days. 928M views. 462K comments. Then I sorted comments by depth of conversation and likes. The insights? – Menus feel like hieroglyphs – $7 coffee stings – Rituals are broken but deeply emotional From that, I created Grounded. Eco-friendly kits. Custom blends. Health-driven rituals. This is the point: Don’t start with a moodboard. Start with signals. Signals → Design → Product. Curious how this method might apply to your market? Let’s talk.
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Cover image for The market looks clean, calm, and cluttered — everyone’s sel...
The market looks clean, calm, and cluttered — everyone’s selling balance, mindfulness, and magnesium. But I don’t start with the moodboard. I look at the data. I pulled 67 trending TikTok videos from the last 3 months across: wellness, longevity, beauty, and health. Together: 75.7M views, 7.3M likes, 99.8K comments. Then I sorted the comments by depth of conversation and engagement. From that, I’d build VitaSync. Personalized vitamins that sync with mood, sleep, and daily rhythm. Not just “feel better” — feel understood. Because the next era of wellness isn’t aesthetic — it’s adaptive. The point: Don’t start with trends. Start with signals. Signals → Design → Product. Curious how this could shape your next brand? Let’s talk.
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Cover image for I pulled wine data while exploring a potential client space....
I pulled wine data while exploring a potential client space. Not to pitch — to understand what’s actually changing. I analyzed 120 trending wine videos. 342M views. 149K comments. After filtering spam and shallow replies, I ended up with 1,200 high-signal comments. What people were really talking about: – “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.” So instead of starting with branding ideas,I used those signals to design a new wine brand concept. Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour. This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
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Cover image for One of my favorite consulting projects: we built several new...
One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future. Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
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Business Strategist(2)
Ashley Caines's avatar
Ashley Caines
Miami, USA
Calm ops leader turning tech chaos into clear strategic flow
New to Contra
Calm ops leader turning tech chaos into clear strategic flow
Cover image for Delegation System for Overworked Founder
Delegation System for Overworked Founder
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Cover image for Workflow Realignment for Burned Out Brand Team
Workflow Realignment for Burned Out Brand Team
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Cover image for Ghost Project Completion: Internal Hiring Playbook
Ghost Project Completion: Internal Hiring Playbook
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Cover image for Founder Brain Extraction → Launch Planning System
Founder Brain Extraction → Launch Planning System
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Business Strategist(1)