Go-to-Market Strategy & Agency Revenue Growth
Stepped into full ownership of agency direction — not just operations, but growth. Defined the go-to-market strategy, repositioned service offerings, and built the client acquisition systems driving new business across both brands.
Working directly with ownership to translate long-term vision into quarterly priorities, holding the team accountable to measurable outcomes, and managing the agency's highest-value relationships personally.
Key results:
Repositioned service offering across 2 brands, increasing average retainer value by 35%
Built client acquisition system generating 25+ qualified leads per month
Overseeing team of 14 across marketing, design, development, and client services
Managing 18 active retainer clients across both brands
Driving toward 40% revenue growth target in first 6 months as GM
Reduced client churn to under 6% through proactive relationship management
Set and tracking 15+ agency-level KPIs reviewed in weekly executive meetings
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An analytical and deeply evocative essay exploring the intersection of neuroscience, cognitive psychology, and the vital role of written expression in processing trauma.
"The Auditory Break: Why Trapped Trauma Demands a Voice" examines how chronic stress and trauma isolate memories within the non-verbal right hemisphere of the brain, keeping the nervous system trapped in a continuous survival loop. The piece articulates how the deliberate act of writing or speaking breaks this cycle by engaging the logical left hemisphere—giving boundaries, grammar, and structure to chaotic thoughts. It serves as a powerful demonstration of how precise communication can transfer heavy psychological weight, transform abstract pain into structured data, and restore focus to the present moment.
Key Features & Themes:
Neurocognitive Analysis: Explores the functional dynamic between the emotional right hemisphere and the analytical left hemisphere during trauma processing.
Compelling Narrative Copy: Blends rigorous conceptual logic with sharp, deeply resonant, and empathetic storytelling.
Structural Precision: Demonstrates how using language, grammar, and clear articulation can create boundaries and help a person reclaim control over their own narrative.
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This is another one of those "back in the day" stories.
I believe that I worked on this project around 18 months ago, and I found out that some things have been broken since then. Honestly, now I would like to do a whole redesign of this website and adjust it to fit the purpose.
I haven't worked on this project from start to finish, but instead, I was working on adjusting and tweaking a few things, so I was not able to go as far as I would like to and as far as I think this website needs to go in order to attract more customers.
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Dual-Agency Operations System Build
Tasked with managing operations across two agencies running simultaneously under one roof — different brands, different clients, different creative directions. Built systems that were both flexible and airtight.
Owned the full operational layer: project management, sprint planning, SOP development, team coordination, and client communication. Served as the connective tissue between creative execution and business strategy.
Key results:
Standardized 40+ SOPs across marketing, design, development, and client services
Reduced average project delivery time by 28% through sprint planning and structured delegation
Managed cross-functional team of 14 across both agencies
Achieved 94% client retention over 11-month period
Onboarded 6 new team members with structured onboarding process — average ramp-up time cut by 40%
Reduced missed deadlines from 22% to under 4% within first 60 days
Oversaw 30+ active client projects simultaneously across both brands
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An immersive piece of fantasy narrative design and world-building titled "The Whispers of Nordrassil." This sample demonstrates my ability to craft atmospheric, deeply evocative prose and rich environmental storytelling, focusing on intricate lore, tone alignment, and compelling character imagery to engage readers.
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Multi-Channel Digital Marketing Execution
Brought in to lead full execution across multiple client accounts simultaneously — not just strategy, but hands-on multichannel delivery with measurable, reported outcomes.
Ran technical SEO audits, launched and optimized paid campaigns across three platforms, built email automation flows, and led cold outreach pipelines. Every channel tracked, reported, and optimized weekly.
Key results:
Managed paid campaigns across Meta, Google, and TikTok with combined budget of $12,000/month
Improved average client organic traffic by 47% within 90 days through technical SEO + content
Built email automation flows achieving 38% average open rate (industry avg: 21%)
Generated 340+ qualified leads through cold outreach and LinkedIn prospecting
Maintained active CRM pipeline of 120+ contacts across multiple client accounts
Reduced client cost-per-lead by 34% through continuous campaign optimization
Delivered bi-weekly performance reports with actionable recommendations across all channels
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