Projects in MerefaProjects in MerefaWhy do award-winning websites often lose the conversion race to real-world businesses? 📉
It sounds absurd, but it’s the truth.
The primary goal of any website is to build a well-lit path for the user—guiding them effortlessly from the first second to the final click, with clear signs and obvious directions along the way.
When we build over-engineered, "award-level" pages, that path suddenly goes pitch-black for the average user. We end up forcing them to overthink simple actions.
The biggest problem? You can’t predict every single UX friction point upfront. Real conversion optimization only comes months later after analyzing heatmaps and analytics reports. Until those reports arrive, an over-complicated website is just actively bleeding leads and sales.
Right now, I am working on a highly interactive personal project for myself that features a subtle 3D animation. But my objective there is strictly to showcase my technical skillset as a developer.
A business website has a completely different job—to capture attention and drive the user toward one final, decisive action.
What are your thoughts on this? Do clean, simple websites still beat complex, award-heavy designs, or do we need to start preparing for a completely new generation of interfaces?
Let me know in the comments! 👇
#Webflow #UXUI #ConversionRate #WebDevelopment #B2BMarketing #WebDesign Profit Logo & Brand Identity
A complete visual identity developed for Profit, a modern electric bike brand focused on performance, precision, and forward movement.
The project includes a distinctive logo and symbol, a bold orange, black, and white color system, custom typography, and clear guidelines for consistent brand application. The identity was extended across digital and physical touchpoints, including social media, business cards, and product branding.
The visual language combines strong geometric forms, high-contrast layouts, and dynamic product imagery to create a confident, technical, and contemporary presence that reflects the brand’s focus on modern cycling. 
