AI Visuals and Animations for Beach Club

Beach Club is a coastal Italian dining spot in Delray Beach, Florida. The brand blends the charm of Roman mythology with the relaxed energy of family-style Italian dining, evolving into a lifestyle concept with a day-to-night social vibe.

My goal was to develop a cohesive visual suite, including motion graphics, AI-generated scenes, and a personalized prompt engine to maintain a consistent brand style across future creative needs.

The client provided strong stylistic references and a moodboard that couldn’t be easily recreated with traditional tools, which made AI generation the perfect fit for this project. The goal was to blend surreal, retro, and vintage aesthetics into a cohesive visual direction and find the most balanced and predictable way to combine them.

All visuals were generated in MidJourney using custom prompts created through a personalized chat GPT I built specifically for the project. This tool brings both efficiency and long-term consistency to the creative process.

After generation, I curated and refined the best results, performed upscaling and post-production adjustments, and prepared alternate formats to ensure flexibility across different campaign types and platforms.

I also created two custom After Effects animations: one for the handwritten typography logo and one for the mermaid illustration.

Both animations are designed to extend the brand experience as intros and outros in video content, subtle motion accents for social media, or ambient loops on digital screens inside the restaurant.