Profit Logo & Brand Identity A complete visual identity developed for Profit, a modern electric bike brand focused on performance, precision, and forward movement.

The project includes a distinctive logo and symbol, a bold orange, black, and white color system, custom typography, and clear guidelines for consistent brand application. The identity was extended across digital and physical touchpoints, including social media, business cards, and product branding.

The visual language combines strong geometric forms, high-contrast layouts, and dynamic product imagery to create a confident, technical, and contemporary presence that reflects the brand’s focus on modern cycling.