Graphic Design Projects in MahwahGraphic Design Projects in MahwahLove Me Not
Independent Film Poster Design
Project Overview
"Love Me Not" is a custom promotional poster created for an independent filmmaker seeking a visually compelling identity for her film project.
The client provided photographs of the lead actress along with visual inspiration references. Using those materials, I developed a mood board, established the color direction, and created a digital collage that combined cinematic storytelling, editorial aesthetics, and promotional design.
The goal was to create a poster that felt emotional, memorable, and visually distinctive while highlighting the lead actress as the focal point of the composition.
My Role
Creative Direction
Mood Board Development
Visual Concept Creation
Digital Collage Composition
Color Palette Development
Poster Layout Design
Typography Integration
Creative Approach
For this project, I focused on creating a romantic yet dramatic visual language through layered collage elements, floral symbolism, bold typography, and a carefully curated color palette.
The floral crown surrounding the actress was used as a visual storytelling device, reinforcing themes of beauty, emotion, and vulnerability while maintaining a strong promotional presence suitable for film marketing.
Deliverables
Custom Film Poster Design
High-Resolution Digital Artwork
Print-Ready Promotional Asset
Client Feedback
⭐⭐⭐⭐⭐
"So talented. Very communicative. 10/5."
— Independent Film Client Calm & Class: Mobile Interface Design & Orchestration
Designed from the ground up to bring a serene, premium wellness experience directly to the palm of the hand, the mobile interface for CalmandClass.com (http://CalmandClass.com) blends minimalist aesthetics with high-performance e-commerce functionality.
As the digital architect behind this project, I spearheaded and orchestrated the entire mobile transformation—from structural wireframing to final asset execution. The goal wasn't just to make a beautiful website, but to design a frictionless, intuitive ecosystem optimized for the modern mobile shopper.
Key Pillars of the Orchestration
Mobile-First UX/UI: Built entirely for the mobile screen, prioritizing effortless navigation, thumb-friendly touch targets, and a clean layout that eliminates clunky multi-step friction.
Creative Direction & Asset Design: Personally crafted the visual language, including bespoke digital gift card designs and immersive layouts on Shopify, keeping the interface deeply aligned with a premium wellness aesthetic.
Conversion-Engineered Framework: Balanced high-end design with conversion optimization, streamlining the path from discovery to cart to checkout to maximize retention and revenue.
The Outcome: A cohesive, immersive mobile flagship that proves a wellness platform can be breathtakingly calming while operating as a high-velocity conversion engine.
