Emperor Malt Whiskey - Concept FMCG
Goal
To create a premium visual identity for Emperor Single Malt Rome Whisky that communicates its bold character, Roman heritage, and handcrafted positioning. The goal was to move beyond conventional whisky aesthetics and establish a distinctive, cinematic direction that feels modern, luxurious, and powerful.
Target
Affluent whisky enthusiasts, premium spirits consumers, collectors, and a design-conscious audience seeking distinctive and sophisticated alcoholic beverages. The visual language is aimed at consumers who value craftsmanship, heritage, exclusivity, and strong brand storytelling.
Result
The final visual direction combines deep red tones, dramatic studio lighting, rich glass reflections, and a strong editorial composition to create a bold premium presence. The result positions Emperor as a contemporary luxury whisky brand with a distinctive Roman character, giving the product a memorable and visually powerful identity.
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Concept site for a food packing, processing and warehousing company. The hero is a real 3D scene, not a video: scroll walks the camera down the production line, from a crate of tomatoes to a stacked pallet. Jars are filled, capped and labelled as the belt runs, and scrolling packs the case and stacks 64 cases on the pallet. Every product (jar, tin, pouch, case, crate) was modelled in Blender and can be turned in a 3D viewer further down the page. The rest of the site responds to scroll, hover and click throughout. Harrowline is an invented brand made as a portfolio piece.
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From screen to object: what should Flourland become next?
I’ve been developing Flourland since 2020, exploring this world through illustration, animation, paintings, murals, and stickers.
Now I’m working on bringing the same family of characters into physical products.
The sculptural pieces shown here are still prototypes. I’m currently sanding, filling, correcting imperfections, and gradually preparing them for their final finish. At the same time, I’m visualizing how the characters could work together on a first T-shirt—the image shown is an early product mockup.
I’m now deciding which direction to prioritize:
A small, limited edition of sculptural objects or the first Flourland T-shirt?
Which would you most want to own first, and why?
I’d especially value feedback on which format feels more distinctive, collectible, and capable of introducing Flourland to new people.
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