Product Design Projects in Madhya PradeshProduct Design Projects in Madhya PradeshCourtside — A Storytelling Portfolio System
Overview
Most portfolio templates focus on aesthetics.
Courtside was designed to focus on memory.
Courtside is a premium portfolio system built in Framer that uses basketball-inspired narrative elements to guide visitors through experience, projects, process, and case studies in a more engaging and memorable way.
Instead of treating basketball as a visual theme, I used it as a storytelling device throughout the experience. Sections like The Seasons So Far, The Playbook, and Shot Missed create a consistent narrative that helps visitors understand not only the work itself, but the journey behind it.
The result is a portfolio system designed to be memorable, immersive, and highly customizable while maintaining a premium editorial aesthetic.
The Challenge
Most portfolio templates look polished but often feel interchangeable.
The challenge was creating a portfolio experience that remained professional while introducing a strong narrative concept without becoming overly thematic or gimmicky.
The goal was not to create a basketball website.
The goal was to create a portfolio that visitors would remember.
The Solution
I designed a storytelling-first portfolio system that combines editorial layouts, immersive interactions, and narrative-driven structure.
Key sections include:
• Hero experience with cinematic visuals and interactive basketball elements
• The Seasons So Far — a career timeline inspired by a player's journey
• Featured project showcase designed for product and UX work
• The Playbook — a process section built around strategy and execution
• Premium testimonial and contact experiences
• 0→1 Product Design Case Study framework
• Product Redesign Case Study framework
• Branded 404 experience titled "Shot Missed"
Every section contributes to a single narrative system rather than functioning as isolated website blocks.
Design Approach
The visual language was built around four principles:
• Storytelling over decoration
• Editorial layouts over conventional portfolio structures
• High contrast visual hierarchy
• Consistent narrative from homepage to case study
The basketball theme acts as a storytelling framework throughout the experience while preserving a premium and professional presentation suitable for designers and creative professionals.
My Role
• Product Strategy
• UX Design
• UI Design
• Visual Design
• Design Systems
• Framer Development
• Interaction Design
• Motion & Animation
• Template Packaging
• Marketplace Positioning
Deliverables
• Homepage
• The Seasons So Far Experience Timeline
• The Playbook Process Framework
• Featured Projects Showcase
• 0→1 Product Design Case Study
• Product Redesign Case Study
• Custom 404 Page
• Responsive Framer Implementation
Outcome
Courtside was successfully launched as a commercial Framer product positioned around storytelling rather than conventional portfolio structures.
The project demonstrates product thinking, narrative design, interaction design, visual systems, and Framer development within a single commercial product.
More importantly, it explores a simple idea:
Most portfolios show work.
Courtside tells the story behind it. Created motion graphics, product launch videos, SaaS explainers, UI animations, onboarding videos, social media creatives, and brand storytelling content for startups and technology companies.
Deliverables:
• Product Explainer Videos
• Motion Graphics
• UI Animations
• Social Media Motion Content
• SaaS Launch Videos
• Brand Storytelling
Tools:
After Effects, Premiere Pro, Blender, Cinema 4D, Lottie
Industries:
Technology, SaaS, Healthcare, Ecommerce