Freelancers using LinkedIn Sales Navigator in London
Freelancers using LinkedIn Sales Navigator in London
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Tom Cheung
London, UK
Collaborative GTM & Enterprise Marketing Strategies.
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Collaborative GTM & Enterprise Marketing Strategies.
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GTM strategy targeting enterprise accounts for a Digital Bank
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20
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A multi-channel content campaign targeting lenders in KSA
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20
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Website redesign for a leading Open Banking Platform in MENA
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12
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LinkedIn Sales Navigator
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Fabio Smiraglia
London, UK
B2B Content Strategist | Tech, SaaS & Fintech
New to Contra
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B2B Content Strategist | Tech, SaaS & Fintech
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Two B2B clients were treating LinkedIn as a passive channel. I developed a comprehensive strategy across four pillars: SMART goal-setting aligned to the B2B funnel, profile-as-landing-page optimisation for C-suite executives, structured content using the 3-2-1 model (3 informative, 2 culture, 1 promotional), and integrated social selling using Sales Navigator, customised InMail, LinkedIn articles, and LinkedIn Live events. Results: 40% increase in demo requests. 30% more qualified leads. 35% rise in content engagement. 25% lift in engagement among senior decision-makers.
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European fintech clients needed agile content strategies to build trust, translate regulatory complexity (DORA, MiCA, PSD3), and connect content with P&L outcomes. I designed KPI-driven content strategies, developed compliance-as-content frameworks turning DORA and MiCA into thought leadership assets (checklists, guides, knowledge hubs), produced full-funnel content (developer guides at ToFu, white papers at MoFu, case studies at BoFu), and integrated editorial metrics with financial reporting. Delivered in English, Italian, and French. Results: Shortened enterprise sales cycles through compliance-focused white papers. Enabled board-level validation of marketing investments. Generated enterprise leads directly from DORA/MiCA content hubs. Built multilingual content pipelines across three markets.
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C-level financial leaders needed strategic ghostwriting to transform complex executive visions into compliant, influential content. I implemented a three-layer content architecture: Pillar Content (white papers and flagship reports, 2,000–3,000 words), Derivative Assets (executive summaries, LinkedIn posts, newsletters), and Micro-Content (quotes, datapoints, infographics). Applied the Data–Research–Storytelling framework, integrated ESG perspectives into earnings call narratives, and ensured full regulatory compliance with MiFID II and SEC guidelines. Delivered in English, Italian, and French. Results: 9–12% reduction in capital costs for clients with strengthened financial narratives. Maximised content lifecycle across multiple channels. Enhanced earnings call credibility. Built sustained executive presence on LinkedIn.
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Financial institutions deploying AI-driven risk architectures needed authoritative content for internal stakeholders, regulators, and investors. I developed comprehensive case studies and thought leadership on AI-driven ESG risk frameworks, Bayesian learning for volatility prediction, multi-agent systems for MiFID II compliance, and AI-powered earnings call analysis. Produced regulatory-aligned content on EU AI Act implications and KPI-driven governance for CROs, CTOs, and Quantitative Strategists. Results: Established the client as a reference voice in AI-driven risk management. Published material adopted by risk teams as internal reference content. Accelerated stakeholder buy-in for AI implementation roadmaps.
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LinkedIn Sales Navigator
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Shaiqua Gaspar
London, UK
B2B Lead Generation & Sales Expert
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B2B Lead Generation & Sales Expert
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Head of Research at Falcon River
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Lead Generation VA
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Sr Manager for Lead Generation Team at Upcounsel
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