Lifecycle-Driven Email Automation
Designing lifecycle-driven email automation where journeys are triggered by system state rather than manual campaigns.
Focus is on timing, suppression, and exit logic across key touchpoints such as follow-ups, onboarding, re-engagement, and renewals, with automation governed centrally rather than embedded in email tools.
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Lifecycle Email Marketing System for ANUE Fitness App
Coughlan Fuels, a leading UK-based supplier of premium heating products, approached me to elevate their email marketing experience. Their goal was clear: to turn every email into a brand-building and sales-generating tool that matched their reputation for warmth, trust, and reliability.
The challenge? Their previous emails were functional but lacked the emotional tone and design consistency needed to stand out in crowded inboxes.
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